Measuring the Effectiveness of Podcasts
In a very meta edition of the 5 Tool Productions video podcast, we dive into the world of podcasting! While we’re usually focused on the video side of creation when it comes to content marketing, audio, and specifically podcasting, is an increasingly important piece of the puzzle. And a recent debate about metrics sparked us […]
From Distribution to Creation – The Evolution of Vimeo
When Vimeo launched in 2004, the internet was a much different place. Facebook was only for college students, YouTube didn’t exist yet, Twitter was still two years away, and the iPhone was still just a thought in Steve Jobs’ head. People connected to the internet via their computers, and their connection speeds were nowhere near […]
Americans Don’t Trust Social Media
The way we consume news has changed a lot over the years. It used to be that you’d have to read a newspaper, turn on a radio, or tune into the nightly news to know what was going on in the world around you. There was such a thing as a news cycle. Those days […]
Snapchat’s Users (and Executives) are Disappearing
Once the darling of marketers and users alike, Snapchat continues to find itself in troubled waters. On Tuesday, Snapchat announced that Chief Strategy Officer Imran Khan would be leaving the company. Executives come and go, but Khan joins a growing list of power players to say goodbye to Snap in the past year. As the […]
Instagram’s Newest Feature Mimics Facebook’s Original Features
The more things change in social media, the more they stay the same. At least that’s the case as it relates to Instagram’s newest feature. Put another way, time is a flat circle. Instagram’s Newest Feature is… 2005 Facebook? According to an article on CNBC, Instagram is in the process of testing a feature […]
The Human Side of the Facebook Algorithm
The much-discussed and often feared Facebook algorithm is a huge topic of discussion for us at 5 Tool Productions. More, it’s a critical component in the day-to-day lives of marketers all over the world. The algorithm is responsible for the decline of organic reach on Facebook, and the stress that faces social media marketers about […]
Facebook’s Pivot to a Private Social Network
It’s been an interesting year for Facebook. To kick off 2018, they announced sweeping changes to the infamous algorithm that shook brand publishers’ strategies. They were hit with a large scale scandal the likes of which most companies wouldn’t survive, and were actually forced to apologize for it. Organic reach continued to plummet on the […]
How Often Should You Post on Facebook?
If you’ve ever been to a marketing conference, you’ve heard the question – how often should you post on Facebook? A recent post from Buffer got our wheels turning on this topic once again, and we decided it was worth sitting down for a podcast to talk it through. The question of how often should […]
Being Prepared for the Boom
If it can go wrong, it will go wrong. It sounds pessimistic, but if you work in live TV or broadcasting these are words to live by. The phrase isn’t used to inspire fear among the ranks; it’s a handy reminder that there are always going to be things beyond your control. Sometimes the best […]
Power Hitters Episode 4 – Flow Yoga
Beth Manning says that when she first discovered yoga, she found healing in the process. Yoga helped her through a rough patch in her own life, and helped her find inner peace. When she founded Flow Yoga, she hoped to be able to build a space, and a community, for others to find what they […]
