Highlighting “Discovery” on the Emmanuel Campus
Highlighting “Discovery” on the Emmanuel Campus For the second project in our ongoing series with Emmanuel, we told the story of how Emmanuel is “On the Pulse of Discovery”. The goal was to explore the excitement and rigor of research at Emmanuel. This meant highlighting some of the science and research programs happening on campus […]
Showcasing “Belonging” at Emmanuel College
Showcasing “Belonging” at Emmanuel College As part of a larger, ongoing project with Emmanuel College, our team created content about how students find their sense of belonging at the College. Many students find their sense of belonging at college after they join different clubs and orgs. And we figured these were the perfect people to […]
Media Days: If you build it they will…share!
Media Days: If you build it they will…share! Media days are typically when sports teams gather the stars of their team to capture a wide variety of content in one location that can be used in multiple formats over an extended period of time. Over the last few years, we have used this method of […]
The Beauty of the “Video Booth”
The Beauty of the “Video Booth” We often preach “one shoot = multiple pieces of content”. One way to do that is to have all of your interview subjects come to you. And, often, you’ll get more content than you originally planned going in! We like to call this a video booth. Many times, when […]
Creating Social Content at Events
Creating Social Content at Events When planning to capture content at your event, it can be easy to think only in terms of highlight reels or event photography. But how do you make your event live beyond the day of the event? It’s important to think ahead and figure out how to make your content […]
Showcasing your Organization’s Game Changers
Showcasing Your Organization’s Game Changers Here at 5 Tool, we talk a lot about influencer marketing and using those around you to promote or showcase your organization. But sometimes there are moments where your organization wants to look inward and celebrate those who made an impact in your space. We have seen this at college […]
How We Brought the 2025 Administrative Professionals Conference to Life
How We Brought the 2025 Administrative Professionals Conference to Life Year 5 of working on the Administrative Professionals Conference brought our team to Seattle! We had our hands in many different aspects of the event. From main stage production and live streaming to event coverage with photo & video to in-room captioning and more. This […]
Creative Uses for 360 Video Storytelling | Enhance Your Content Engagement
Creative Uses for 360 Video Storytelling | Enhance Your Content Engagement It’s harder than ever for your content to get noticed. Standing out online isn’t just about what you say – it’s about how you show it. One of the most immersive, eye-catching tools for cutting through the clutter is 360 video. There are tons […]
Why You Should Bring Your Own AV Partner to Your Next Event
Why You Should Bring Your Own AV Partner to Your Next Event When planning a corporate event, conference, or live experience, many venues will offer their in-house AV (audiovisual) services as part of the package. On the surface, this seems convenient: they know the space, they’re already there, and they’re easy to coordinate with. But […]
Celebrating with Phillips Academy
Celebrating with Phillips Academy We’ve had the opportunity to be a part of many different campus celebrations and commencement ceremonies. But this particular event with Phillips Academy – Andover was a unique experience. 5 years ago, Andover promised the Class of 2020 the celebration they deserved after COVID-19 shut the world down. They kept their […]