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Connor Clougherty Media days are typically when sports teams gather the stars of their team to capture a wide variety of content in one location that can be used in multiple formats over an extended period of time. Over the last few years, we have used this method of capturing tons of content over the course of one day in our own media days for clients and seen much success in doing so. Two recent examples of successful media days have been the work we did for our friends at Tufts University for their yearly Giving Tuesday campaign, and for Emmanuel College’s Pulse of Belonging Series.
Check out our other blogs to see how media days can be successful outside of higher education.
We love to throw around the term “One day – Multiple Pieces of Content” and there really is no better example of that than these media days. On site we are able to capture video and photo content while providing the participants the opportunity to create their own content to share that day. This can come in the form of branded 360 booth videos that can easily be shared on social right after filming.
The sky is the limit when it comes to deliverables out of these shoots, but typical content is produced in the form of social reels, hype/promo and thank you videos as well as edited photography of the participants.
This is where the fun comes in. Working with our partners, we love to play around with different backdrops, creative sets such as branded flags or step and repeats, and incorporating lights and props that will fit with the clients branding. This allows us to come back year after year to create fun and relevant content by changing look and feel of the sets, sometimes borrowing from pop culture or media trends.
When hosting a media day, one word should always be in the back of your mind: share! You need to be thinking about how this content will reach the masses and how to get more exposure for your campaign. This can be achieved by incorporating hashtags to maximize shareability as well as utilizing secondary social channels to post this content. Directly giving the participants the content you create to share on their own social channels will unlock a whole new audience that may not have seen the content if it was only posted solely by the organization. This new level of exposure gives your campaign more eyes, more clicks, and more support.
