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Marisa Uluski For the second project in our ongoing series with Emmanuel, we told the story of how Emmanuel is “On the Pulse of Discovery”. The goal was to explore the excitement and rigor of research at Emmanuel. This meant highlighting some of the science and research programs happening on campus that involve hands-on learning, collaboration and faculty mentorship. We featured their political science, chemistry, computer science and CURE programs.
This project centered on the idea of a slow and intentional profile on the research. We focused on capturing striking visuals and interviews that told the story of the meaningful research that’s happening at Emmanuel College. We wanted to create solid, in-depth, informative content. Unlike the first iteration of this project where we hosted a media day for students, this set of videos needed to feel a little more straightforward and informative. The goal was to highlight multiple projects and researchers on campus to show the breadth and depth of the research happening at the college.
To do this, our team spent two days on the Emmanuel campus gathering content. We interviewed 10 subjects in total: 5 students and 5 faculty members. With the rest of our filming time, we went into classrooms and labs and captured b-roll of these students in action. The best way to show hands-on learning and collaboration with fellow peers and faculty is to be a fly on the wall during real class time. We also conducted these interviews in lab and office spaces to show these interviewees in their natural habitat.
Since these videos are part of a larger project with Emmanuel, it was important to tie them together with our previous content to make everything feel cohesive. We carried the visual identity that originated as part of the “On the Pulse of Belonging” content through to this discovery content. This meant involving on screen quotes, featuring Emmanuel’s tertiary colors, incorporating the same graphic opening, and weaving in the “pulsing” transitions. Even though the subject matter is completely different than in the first grouping of videos, these discovery videos still feel like a part of a larger suite of content because of these elements listed above. There can be separate elements to each video that fit the tone more specifically, but it is crucial to have overarching elements to make everything feel a part of one project.
Two days of filming on Emmanuel’s campus resulted in the creation of 6 total videos for Emmanuel to use in their marketing over the course of the spring. Some were overarching, main videos encompassing a few different programs on campus. The other videos served as highlights or deep dives on specific parts of the scientific landscape at Emmanuel. Things like a faculty feature, a specific videos on each program, etc. These additional videos weren’t necessarily planned for when going into the project, but once we had the content in front of us, we realized the potential for more useful videos. Overall, we achieved our goal, and Emmanuel’s goal, of creating content that explores the excitement and rigor of research at Emmanuel.