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Marisa Uluski We often preach “one shoot = multiple pieces of content”. One way to do that is to have all of your interview subjects come to you. And, often, you’ll get more content than you originally planned going in! We like to call this a video booth.
Many times, when we’re conducting interviews, we spend the day moving locations to accommodate our subjects schedules and in the interest of changing up the backdrop of an interview. But sometimes, depending on the project, there are more efficient ways to capture content with a lot of subjects.
All a “video booth” needs to be is one location where we set up our equipment to record interviews. Sometimes this includes plain colored backdrops. Or, sometimes if it’s at an event, it’s one corner of the conference floor that we set up and pull attendees to. Especially at events, all of your subject matter experts and thought leaders are in one place, so arranging a video booth is a great way to leverage their attendance to create content. Either way, the point of this is to capture lots of content in the most efficient way possible. Here are a few examples of how we have done this with clients in the past.
To celebrate Brandeis University’s 75th anniversary, we gathered a group of alums and current students to ask them various questions about their Brandeis experience. Our team set up in one room in their student center and had all of the subjects come to us. In this instance, we did switch up the colors of the backdrop every once in a while, but all the interviews were conducted in one location. Then, in the edit, we created one video for each question that we asked. Each video included most, if not all, of the subjects answering that one question. In total, we created 6 videos from that one day of filming with 12 individuals.
Similarly, at Emmanuel College’s Commencement, we set up a white backdrop and pulled students aside to ask them about their experience at Emmanuel. We had a group of students talk to us, and we created 5 videos covering different questions. We also took this approach to create content for Emmanuel’s alumni weekend. In the end, we created 9 videos for this project, along with a collection of shorter social clips.
During Tufts Parents & Family Weekend, we arranged for 8 families to sit down for an interview with us to talk about the University’s new giving society. We used soundbites from each family to create one video about the benefits of joining this society. As we edited this video, we realized there were a lot of soundbites we were leaving on the cutting room floor. Rather than leaving them there, we decided to go back to the Tufts team and talk about additional content we could create with the sound we hadn’t already used. In talking with the team, we decided to create additional videos. Not only from sound we didn’t use, but we repurposed sound we had used previously as well. This helps extend the life of the content and get more bang for your buck!
This style of interview recording also works at events. At the Food is Medicine Summit, we pulled attendees aside to talk about relevant industry topics. We picked a quiet hallway and conducted 10 interviews throughout the day. Rather than setting up a separate shoot day with all of these individuals, we took advantage of them being all in one place at this event. Now, Tufts has a handful of separate videos about the event and industry topics to continue to use beyond the event itself.
So why exactly is the video booth so valuable? It allows you to:
Make the most of your shoot days by capturing content for your next campaign in a video booth.