Examples of personalized marketing
Personalization from a brand isn’t something new. It is, however, something that many brands absolutely suck at. For that reason, it was once again, a top trend at the Content Marketing Institute’s CM World. Rather explain why you need to personalize your messages, we figured we’d give an example of how it worked. Details in […]
Instagram’s Newest Feature Mimics Facebook’s Original Features
The more things change in social media, the more they stay the same. At least that’s the case as it relates to Instagram’s newest feature. Put another way, time is a flat circle. Instagram’s Newest Feature is… 2005 Facebook? According to an article on CNBC, Instagram is in the process of testing a feature […]
The Human Side of the Facebook Algorithm
The much-discussed and often feared Facebook algorithm is a huge topic of discussion for us at 5 Tool Productions. More, it’s a critical component in the day-to-day lives of marketers all over the world. The algorithm is responsible for the decline of organic reach on Facebook, and the stress that faces social media marketers about […]
Facebook’s Pivot to a Private Social Network
It’s been an interesting year for Facebook. To kick off 2018, they announced sweeping changes to the infamous algorithm that shook brand publishers’ strategies. They were hit with a large scale scandal the likes of which most companies wouldn’t survive, and were actually forced to apologize for it. Organic reach continued to plummet on the […]
How Often Should You Post on Facebook?
If you’ve ever been to a marketing conference, you’ve heard the question – how often should you post on Facebook? A recent post from Buffer got our wheels turning on this topic once again, and we decided it was worth sitting down for a podcast to talk it through. The question of how often should […]
Video Production for Social – One Video, One Million Platforms
Being a marketer in 2018 is no easy job. Being a marketer in 2018 tasked with managing video production for social media is even more difficult. You need to consider every platform every single day. And by the way, there’s a new social platform making headlines just about every single day. One of the biggest […]
Want to be noticed at an event or trade show? Do this.
We’ve been on a conference and event kick for the last few shoots and there is one thing we have definitely noticed. If you want traffic to your booth or space, there is one simple thing you should do. Bring a camera. While I don’t mean that you just have to bring a point ad […]
What you can learn from Facebook’s apology ads
Unless you’ve been living under a rock the last few months, you know Facebook has been in the news quite a bit lately. I seems like every day a new headline is being made. From the Cambridge Analytica scandal to asking advertisers for social security numbers, the platform has been dominating national news cycles for a few […]
Creating Branded Content at Scale with Adobe Spark – Create Smarter
Being responsible for a content calendar is a constant uphill climb. Every channel you manage demands more and more content all the time. This requires advanced planning, research, know-how, and lots and lots of time. On top of all of this, branded content has to be really thoughtful in how it’s created and presented. This […]
Turning a webinar into a news show
If you’ve ever logged onto a webinar, I feel your pain. There’s really nothing worse than listening to a voice on a speakerphone talk through 100 slides in a PowerPoint presentation. You’re probably barely paying attention to it while it plays in the background. It’s these reasons why brands are looking to up their game […]
