Creating Branded Content at Scale with Adobe Spark – Create Smarter
Being responsible for a content calendar is a constant uphill climb. Every channel you manage demands more and more content all the time. This requires advanced planning, research, know-how, and lots and lots of time. On top of all of this, branded content has to be really thoughtful in how it’s created and presented. This means colors, fonts, tones, and imagery all needs to be consistent throughout your posts.
There’s no one way to make the process of churning out this volume of branded content easy, but there are ways to remove some of the stress from this process. One of the tools that we use to help us along the way is Adobe Spark. Adobe Spark is a web-based tool that allows you to create posts, pages, and videos to feed your content marketing machine. It’s clean, it’s simple to use, and it’s affordable.
In this edition of Create Smarter, we’ll walk through Adobe Spark and show you how to use it to its fullest. Every individual person has a specific part of their work life that just chews up more time than they’d like. Hopefully this tutorial can help you address at least one of those areas, and get a few minutes back into your busy day!
Create Smarter is a new series aimed at making your life as a content creator and marketer easier. It’s all about finding ways to create efficiencies in your daily life, and make the grind of creating high-quality rich media branded content just a little bit easier. In Create Smarter, we’ll take deep dives into some of the tools and processes we use at 5 Tool Productions that we think you can benefit from as well. If you like it, or if you have ideas for topics you’d like us to cover, drop us a line!