Showcasing your Organization’s Game Changers
Showcasing Your Organization’s Game Changers Here at 5 Tool, we talk a lot about influencer marketing and using those around you to promote or showcase your organization. But sometimes there are moments where your organization wants to look inward and celebrate those who made an impact in your space. We have seen this at college […]
How We Brought the 2025 Administrative Professionals Conference to Life
How We Brought the 2025 Administrative Professionals Conference to Life Year 5 of working on the Administrative Professionals Conference brought our team to Seattle! We had our hands in many different aspects of the event. From main stage production and live streaming to event coverage with photo & video to in-room captioning and more. This […]
Create Smarter Podcast – Lessons Learned from the Super Bowl
Create Smarter Podcast – Lessons Learned from the Super Bowl https://www.youtube.com/watch?v=pb7o7WoZ5d4 One of the things that everyone talks about coming off the heels of the Super Bowl isn’t just the game itself – it’s the ads! In this podcast episode, Phil and Tyler dive into some of the trends that big brands care about when […]
Power Hitters: Micella Home
Power Hitters: Micella Home “They always say ‘find something you’d love to do and it’ll never be a day of work’. And you hear it and you’re like yeah yeah yeah. But when you live it, you understand it. It’s not work”. Scott Willard turned his passion for woodworking into a side hustle, and eventually […]
Create Smarter Podcast – The Importance of Camera Motion
Create Smarter Podcast – The Importance of Camera Motion https://youtu.be/WltANg8Vxzc In this podcast episode, Kyle brings in Colleen and Jake to discuss the use of motion in our videos. Colleen joins the discussion through the lens of a video editor and Jake looks through the vantage of a videographer. The crew will discuss both the […]
Create Smarter Podcast – AI Video Trends Going Into 2025
Create Smarter Podcast – AI Video Trends Going Into 2025 https://www.youtube.com/watch?v=hTXIFpPx3fc The letters AI were unavoidable in the year 2024. Moving into the new year, Marisa, Connor, and Jake discuss what we can expect moving forward with AI specifically in the world of video. From its use by Fortune 500 companies to small consumer products, […]
Power Hitters: Lady Sunshine Coffee
Power Hitters: Lady Sunshine Coffee In our series that we call Power Hitters, we find local businesses that are doing cool or unique work in the community and highlight it by telling their story. It’s not every day you see coffee being served out of a bright yellow VW truck! For this episode, we sat […]
Create Smarter Podcast – Key Ingredients to a Successful Live Stream
Create Smarter Podcast – Key Ingredients to a Successful Live Stream https://www.youtube.com/watch?v=qyAfx1GasZ4 The winter is the perfect time to reflect on our fall events, and to think ahead to our spring events! Tyler and Marisa sat down to talk about some of the key factors to consider when planning for your live streamed event, from […]
Create Smarter Podcast – Lessons Learned from the Biggest Streaming Event of the Year
Create Smarter Podcast – Lessons Learned from the Biggest Streaming Event of the Year https://www.youtube.com/watch?v=sVlR7g-Lqas Lots of people tuned into the Jake Paul vs Mike Tyson fight, and lots of people experienced streaming issues. But from a business & numbers standpoint, it was actually considered a success. Phil, Kyle and Connor sat down for this […]
Capturing “Round Table” Conversations
Capturing “Round Table” Conversations For a lot of the interview-driven content we shoot, we focus on one interview subject. And for the most part, the framing stays the same and they talk to an interviewer off camera. But what if you have 4, 5, or more subjects speaking on camera at once? Our team has […]