Create Smarter Podcast – The Surprising Leader in Streaming on TV
Create Smarter Podcast – The Surprising Leader in Streaming on TV https://www.youtube.com/watch?v=iSnDSTXlsRY Believe it or not, people are starting to consume more and more streamed content from places like YouTube on their TVs opposed to their phones or laptops. So, when you’re planning an event with a live streamed component, it’s important to keep that […]
Create Smarter Podcast – The State of Video in 2024
Create Smarter Podcast – The State of Video in 2024 https://www.youtube.com/watch?v=BqbVoLhNgm8 The Content Marketing Institute recently published the results of their latest survey and our team had some thoughts! Tyler sat down with Connor and Jake to talk through the stats and what it means for the state of video in 2024. Watch the full […]
Create Smarter Podcast – Compass Retirement Case Study
Create Smarter Podcast – Compass Retirement Case Study https://www.youtube.com/watch?v=RAQVedhePP8 In this episode of the Create Smarter podcast, host Kyle MacNaught is joined by Janet Kalandranis from 95 Creative and Chris Paterna, Chief Revenue Officer at Compass Retirement Consulting Group, to discuss Compass’ innovative approach to digital video strategy . They delve into how they’ve transformed […]
Create Smarter Podcast – Playing the Long Game in Marketing
Create Smarter Podcast – Playing the Long Game in Marketing https://www.youtube.com/watch?v=FrWeYBFHWOE Did Snoop Dogg really give up smoke? Spoiler alert: he didn’t, it was part of a brand awareness campaign for Solo Stoves. So, was it effective? Kyle, Marisa & Phil sit down to talk about playing the long game in marketing and how you […]
Create Smarter Podcast – Content Formatting Trends
Create Smarter Podcast – Content Formatting Trends https://www.youtube.com/watch?v=Kgt26AJD9L8 In todays era of social media and online presence, feelings like realness, connection, and being genuine are key. On today’s episode of the Create Smarter Podcast, Connor, Jake and Marisa discuss ways of creating content to succeed in those feelings. How to come off as genuine to […]
Power Hitters: The SAFE Coalition
Power Hitters: The SAFE Coalition Our newest Power Hitters episode is here! In this series, we find local businesses and people and tell their stories. In this episode, we met with the SAFE Coalition‘s CEO and Co-Founder, Jennifer Levine, to hear her story on how this non-profit was brought to fruition and what they’re doing […]
The Life of Your Event – Our 360 Booth
Getting attendees to show up is one thing but getting them to engage with your event can be tricky. One of the best ways to truly capture the fun and excitement of your event is with 5 Tool’s ‘360 Booth’!
Create Smarter Podcast – Podcastception!
Create Smarter Podcast – Podcastception! A Podcast About Podcasting https://www.youtube.com/watch?v=H9pl3V28vbI In this episode, Kyle, Jake and Connor discuss, podcasts! It’s a podcast all about podcasts and what it takes to get a podcast done and who should look to create one as the year begins. Learn that not everyone has to top the Spotify charts […]
Creating Videos for Stewardship Campaigns
Creating Videos for Stewardship Campaign Ever wonder how to elevate a Stewardship campaign? We’ve got you covered. Here at 5 Tool Productions we worked alongside the Museum of Science to bring their Stewardship campaign to life through a series of short-form videos. From individual impact videos, to a Giving Society video, to an overall Stewardship video […]
Create Smarter Podcast – The Strategy Behind Black Friday Football
Create Smarter Podcast – The Strategy Behind Black Friday Football https://www.youtube.com/watch?v=0qolIepH6yI For the first time ever this year there was an NFL game played on Black Friday. But it wasn’t available for everyone, it was streamed on Amazon Prime. Why? These people are no dummies! Phil and Tyler explain it in this episode of the […]
