Highlighting “Discovery” on the Emmanuel Campus
Highlighting “Discovery” on the Emmanuel Campus For the second project in our ongoing series with Emmanuel, we told the story of how Emmanuel is “On the Pulse of Discovery”. The goal was to explore the excitement and rigor of research at Emmanuel. This meant highlighting some of the science and research programs happening on campus […]
Showcasing “Belonging” at Emmanuel College
Showcasing “Belonging” at Emmanuel College As part of a larger, ongoing project with Emmanuel College, our team created content about how students find their sense of belonging at the College. Many students find their sense of belonging at college after they join different clubs and orgs. And we figured these were the perfect people to […]
Media Days: If you build it they will…share!
Media Days: If you build it they will…share! Media days are typically when sports teams gather the stars of their team to capture a wide variety of content in one location that can be used in multiple formats over an extended period of time. Over the last few years, we have used this method of […]
The Beauty of the “Video Booth”
The Beauty of the “Video Booth” We often preach “one shoot = multiple pieces of content”. One way to do that is to have all of your interview subjects come to you. And, often, you’ll get more content than you originally planned going in! We like to call this a video booth. Many times, when […]
Creating Social Content at Events
Creating Social Content at Events When planning to capture content at your event, it can be easy to think only in terms of highlight reels or event photography. But how do you make your event live beyond the day of the event? It’s important to think ahead and figure out how to make your content […]
Showcasing your Organization’s Game Changers
Showcasing Your Organization’s Game Changers Here at 5 Tool, we talk a lot about influencer marketing and using those around you to promote or showcase your organization. But sometimes there are moments where your organization wants to look inward and celebrate those who made an impact in your space. We have seen this at college […]
How We Brought the 2025 Administrative Professionals Conference to Life
How We Brought the 2025 Administrative Professionals Conference to Life Year 5 of working on the Administrative Professionals Conference brought our team to Seattle! We had our hands in many different aspects of the event. From main stage production and live streaming to event coverage with photo & video to in-room captioning and more. This […]
Create Smarter Podcast – Lessons Learned from the Super Bowl
Create Smarter Podcast – Lessons Learned from the Super Bowl https://www.youtube.com/watch?v=pb7o7WoZ5d4 One of the things that everyone talks about coming off the heels of the Super Bowl isn’t just the game itself – it’s the ads! In this podcast episode, Phil and Tyler dive into some of the trends that big brands care about when […]
Power Hitters: Micella Home
Power Hitters: Micella Home “They always say ‘find something you’d love to do and it’ll never be a day of work’. And you hear it and you’re like yeah yeah yeah. But when you live it, you understand it. It’s not work”. Scott Willard turned his passion for woodworking into a side hustle, and eventually […]
Create Smarter Podcast – The Importance of Camera Motion
Create Smarter Podcast – The Importance of Camera Motion https://youtu.be/WltANg8Vxzc In this podcast episode, Kyle brings in Colleen and Jake to discuss the use of motion in our videos. Colleen joins the discussion through the lens of a video editor and Jake looks through the vantage of a videographer. The crew will discuss both the […]