Media Days: If you build it they will…share!
Media Days: If you build it they will…share! Media days are typically when sports teams gather the stars of their team to capture a wide variety of content in one location that can be used in multiple formats over an extended period of time. Over the last few years, we have used this method of […]
Showcasing your Organization’s Game Changers
Showcasing Your Organization’s Game Changers Here at 5 Tool, we talk a lot about influencer marketing and using those around you to promote or showcase your organization. But sometimes there are moments where your organization wants to look inward and celebrate those who made an impact in your space. We have seen this at college […]
Create Smarter Podcast – The Strategy Behind Black Friday Football
Create Smarter Podcast – The Strategy Behind Black Friday Football https://www.youtube.com/watch?v=0qolIepH6yI For the first time ever this year there was an NFL game played on Black Friday. But it wasn’t available for everyone, it was streamed on Amazon Prime. Why? These people are no dummies! Phil and Tyler explain it in this episode of the […]
Create Smarter Podcast – End of Year Content and Marketing
Create Smarter Podcast – End of Year Content and Marketing https://www.youtube.com/watch?v=2vvnNEOLLTQ Tis the season for a flood of end of year content on your socials and emails. So how do you cut through the noise? And why do some things work better than others, like Spotify Wrapped? Join Marisa, Phil & Kyle on the Create […]
Create Smarter Podcast – Creating Content for your Giving Tuesday Campaign
Create Smarter Podcast – Creating Content for your Giving Tuesday Campaign https://www.youtube.com/watch?v=AkFXflj9HzU It’s the that time of year again – time to talk Giving Tuesday! Whether you’re putting on a live show, hosting a media day, or telling stories of impact, there are plenty of ways to create content that will highlight what is happening […]
Exploring New AI within Adobe Photoshop
Following along with the new AI that Adobe Photoshop has released and talking about how it works, and what you can do.
Stealing Second – Why you Should Stage a Sports Media Day at Your Company
Looking at how other companies speak to your audience is a great way to find inspiration when marketing your products.
Create Smarter Podcast – Creator Economy Trends
Create Smarter Podcast – Creator Economy Trends Lets talk trends!! On this episode of The Create Smarter Podcast, we discuss how creators are taking over the TV space, how to define yourself as a brand, gaining the trust of your audience, and more. Join Marisa, Connor, and Tyler as they discuss some Creator Economy Trends […]
Create Smarter Podcast – Turning Alumni Into Frontline Fundraisers
Create Smarter Podcast – Turning Your Alumni Into Frontline Fundraisers https://www.youtube.com/watch?v=-mFQU7kzqKU Our team had the opportunity to work on a video centric Honor a Mentor campaign with Brandeis University titled “Tuesdays at Brandeis”. Lindsay Roth, Director of Direct Marketing & Participation at Brandeis University, sat down with Phil to talk about the creative process that […]
Create Smarter Podcast – Touching Grass
Create Smarter Podcast – Touching Grass https://www.youtube.com/watch?v=VoE8EuVhwG0 Do you need to touch grass? Are you going to be real in 2023? What does any of this have to do with the video and social media trends for this year? You are not going to want to miss the latest episode of the Create Smarter podcast […]