Turning a webinar into a news show
If you’ve ever logged onto a webinar, I feel your pain. There’s really nothing worse than listening to a voice on a speakerphone talk through 100 slides in a PowerPoint presentation. You’re probably barely paying attention to it while it plays in the background. It’s these reasons why brands are looking to up their game […]
Marketing Technology Pros and Cons
No matter what size company you work at, there’s a pretty good chance your job involves interacting with some sort of marketing technology. Some of it can be helpful – in some cases downright essential – to executing a marketing strategy at scale. On the flip side, it’s easy to get lost in the shiny […]
How to find out what Facebook knows about you
As marketers, we are always tying to hone in on our target audience. In traditional buying, we’d always look at the demographics of a specific show or magazine and try to insert our products oh so cleverly in front of that demographic. Then social media came around. We can now whittle down to our exact […]
Dealing with Content Overload
One topic seems to keep coming up again and again for us here at 5 Tool Productions: Content Overload. Everywhere we look, whether it’s in-depth breakdowns of years-long trends from industry experts, updates to the Facebook algorithm, or 2018 trends, this just keeps coming up. At its core, it’s a simple question of supply and […]
The Pivot to Video is Killing Media Companies
This time of year, I always find myself reading trends for the upcoming year. Most of them say the exact same thing as the year before. However, there are a few that really stand out. One point in one articular really stood out. In e-Marketer’s recent post, the author ends with a final “trend for the […]
What my 2 year old son has taught me about YouTube
If you’re a parent of a toddler, you’ve been there. You’re out to eat and your little one decides, “I’m done.” They want absolutely nothing to do with being buckled in that wooden chair and they are about three seconds away from having a major meltdown. You try calming them down with everything you can […]
Using Text Overlays on Your Social Videos
We talk a lot about the importance of creating a high volume of high quality content on this blog. And no matter what, generating good rich media that ties into your brand’s key messages, and doing it at a consistent clip is vital. But there’s more to getting your content seen, and engaged with, than […]
How to boost a post on Facebook
How often have you clicked the “Boost Post” button on Facebook thinking you are reaching the masses? While you might be giving your content a much needed jolt, you could be doing it better. Here is a look at how you can target more relative prospects with your Facebook ads. When you hit the “boost” […]
4 Tools Every Content Marketer Should Be Using
The demands on the average content marketer are constant. In terms of both quantity and quality, the expectation to produce content across seemingly myriad social platforms can be extremely intimidating. Luckily, there are some great tools that can help lighten the load a bit. Adobe Spark The formats you need to create for as a […]
Should you be hosting webinars on Facebook Live?
A little over a week ago, Facebook rolled out screen sharing for it’s Live platform. You would’ve had to use another piece of software to do this in the past, but now a simple extension makes it pretty simple. This feature has been available for quite some time in Google Hangouts and it’s very similar. […]