IGTV is Struggling to Find its Footing
When IGTV launched, our initial advice was cautiously optimistic. Try it, but don’t bet the farm on it. We were willing to put a little more stock in a new feature when it was coming from Instagram, a platform that’s seen nothing but success. But early on, IGTV is struggling to engage its audience, and […]
Measuring the Effectiveness of Podcasts
In a very meta edition of the 5 Tool Productions video podcast, we dive into the world of podcasting! While we’re usually focused on the video side of creation when it comes to content marketing, audio, and specifically podcasting, is an increasingly important piece of the puzzle. And a recent debate about metrics sparked us […]
The Pivot to (Better) Video
The so called “pivot to video” has been happening for brands for a few years now. And why not? When you hear that Facebook has 8 billion video views per day, it makes you think that you should have a piece of the pie. It’s worked for some, and definitely hasn’t for others. There are […]
Examples of personalized marketing
Personalization from a brand isn’t something new. It is, however, something that many brands absolutely suck at. For that reason, it was once again, a top trend at the Content Marketing Institute’s CM World. Rather explain why you need to personalize your messages, we figured we’d give an example of how it worked. Details in […]
From Distribution to Creation – The Evolution of Vimeo
When Vimeo launched in 2004, the internet was a much different place. Facebook was only for college students, YouTube didn’t exist yet, Twitter was still two years away, and the iPhone was still just a thought in Steve Jobs’ head. People connected to the internet via their computers, and their connection speeds were nowhere near […]
Americans Don’t Trust Social Media
The way we consume news has changed a lot over the years. It used to be that you’d have to read a newspaper, turn on a radio, or tune into the nightly news to know what was going on in the world around you. There was such a thing as a news cycle. Those days […]
Snapchat’s Users (and Executives) are Disappearing
Once the darling of marketers and users alike, Snapchat continues to find itself in troubled waters. On Tuesday, Snapchat announced that Chief Strategy Officer Imran Khan would be leaving the company. Executives come and go, but Khan joins a growing list of power players to say goodbye to Snap in the past year. As the […]
Instagram’s Newest Feature Mimics Facebook’s Original Features
The more things change in social media, the more they stay the same. At least that’s the case as it relates to Instagram’s newest feature. Put another way, time is a flat circle. Instagram’s Newest Feature is… 2005 Facebook? According to an article on CNBC, Instagram is in the process of testing a feature […]
20 Years of Google
A few years after you finished asking Jeeves or climbing the Altavista mountain, you (way) more than likely started typing away on the Gateway computer in your family room on a new site with a funny name – Google. While they’ve done a great job commemorating the anniversary with a doodle, you can’t help but […]
The Human Side of the Facebook Algorithm
The much-discussed and often feared Facebook algorithm is a huge topic of discussion for us at 5 Tool Productions. More, it’s a critical component in the day-to-day lives of marketers all over the world. The algorithm is responsible for the decline of organic reach on Facebook, and the stress that faces social media marketers about […]
