No matter who you are, whether you’re a production company like we are, or a marketing manager at a corporation, you should be thinking about how to get the most bang for your buck from a video shoot.
It’s a pillar of our work to always try to break the mindset that one video shoot equals one video. We always try to get our clients to think about ways that one shoot, or one day on site, can work harder for their marketing machine and fill a content calendar for more than just one day.
This is a really important topic to us, and it’s something that we believe should be the standard when you work with a production company. I hope you all find this conversation as valuable as we do!
Some of the questions we answer in this podcast include:
- How can one video shoot feed your marketing machine for a month?
- When is it right to re-post?
- How should you manage your content library?
