While it doesn’t have as big a name as Black Friday or Cyber Monday, Giving Tuesday has quickly become an annual tradition. 2018 marked the 7th year of Giving Tuesday and with over $380 Million in donations in the US alone, it marked the most successful year in terms of giving. The overall number of money is certainly impressive but so is the mean gift size of $105.
Over the course of the last seven years individuals, civic coalitions, non-profit organizations, and schools have all participated in Giving Tuesday and they’ve all had their own approach to driving awareness. We decided to take a look at the videos that some of the schools right here in Massachusetts created to drive awareness to their own campaign.
Emerson College
Known for it’s media and journalism programs, it’s no surprise that Emerson College went with a student made video. A simple, to the point, animation showcased all the ways a a gift can impact a school.
Stonehill College
Whiteboard videos have definitely been done before but Stonehill College put their own twist on it by adding a little stop motion to help tell the story in a fun way.
Tufts University
Full disclosure, we worked with Tufts to help put their series of videos together for Giving Tuesday. This years campaign was all about showing people how they can Help Tufts Make a Brighter World. We put together 4 teaser videos, one main feature that had two different versions to be used on different social platforms, and one thank you video. Here’s a look at the full length main feature video.
https://www.youtube.com/watch?v=TzOvalmn57U
Bentley University
Sliding images set to music with a simple call to action released was the approach taken by Bentley University.
https://www.facebook.com/bentleyuniversity.alumni/videos/354458575113676
Emmanuel College
A video focused on innovation was the center piece of a Facebook post for Giving Tuesday at Emmanuel. It’s tough to say whether or not this video was specifically produced for the campaign as it doesn’t feature a call to action within the video itself and was released in early October on the school’s YouTube page. Either way, it is a great piece of content and may have worked as Emmanuel surpassed it’s $75,000 goal.
https://www.facebook.com/emmanuelalumni/videos/352843795477277/
Brandeis University
A beautifully shot, scripted video served as the centerpiece for Brandeis. They also had a great Thank you video as well!
https://www.facebook.com/BrandeisUAlumni/videos/121873245400057/
Wellesley College
Rather than ask for gifts for the entire school, Wellesley College was raising dollars for their fly-in program. What better way to showcase that than with a video narrated by a current student taking advantage of the program.
While not every school used the power of video for their campaigns, many turned to images, graphics, and animated gifs to help tell the story and drive the message home. With the growth of Giving Tuesday on a global level, it will be interesting to see how each school will up their game going forward!
