Exploring New AI within Adobe Photoshop
Following along with the new AI that Adobe Photoshop has released and talking about how it works, and what you can do.
Stealing Second – Why you Should Stage a Sports Media Day at Your Company
Looking at how other companies speak to your audience is a great way to find inspiration when marketing your products.
Making the Most of #GivingTuesday
If you’re involved in marketing for a non-profit organization, you know that this time of year isn’t just about Thanksgiving or Black Friday. It’s all about #GivingTuesday. Giving Tuesday was launched in 2012 as a response to the big spending that happens in the time after Turkey Day. In the words of the organization itself, […]
Internal Communications as Content Marketing
Internal communications is becoming an increasingly important part of the corporate comms mix. The way people work has changed, and the way employers stay connected with them is changing too. With more and more people working from home, and companies adding remote offices all over the world, it’s harder than ever for business leaders to […]
What Instagram’s (almost) Update Reveals About the Future of Social Media
For a few hours on Thursday, it looked like Instagram had undergone a dramatic overhaul. Gone was the traditional vertical scroll, replaced instead with a swipe feature (similar to stories) for the main feed. The internet, predictably, went insane. Instagram rolled the update back, but the features of it give us a glimpse into the […]
2019 Content Marketing and Content Creation Predictions
A New Year is a great time to take stock of all the things that have worked well, and the things that haven’t, and make some adjustments. There’s a reason people use the start of the year as a jumping-off point for resolutions! Here at 5 Tool Productions, we’re looking ahead to the things that […]
Boosting Posts on Facebook Made Easy – Create Smarter
If you’re responsible for running a brand’s online presence, you already know that organic reach on Facebook is lower than it has ever been before. Creating great content is a key, but what do you do when your target audience can’t see it? One way to get in front of this problem is by boosting […]
Great #GivingTuesday Campaigns by Colleges and Universities in Massachusetts
While it doesn’t have as big a name as Black Friday or Cyber Monday, Giving Tuesday has quickly become an annual tradition. 2018 marked the 7th year of Giving Tuesday and with over $380 Million in donations in the US alone, it marked the most successful year in terms of giving. The overall number of […]
The Future of Facebook Video
What happens when one of the authorities in the social media space steps up and makes a major announcement about the way they use Facebook video? You pay attention to it! That’s what happened with us when Social Media Examiner announced that they’d be cancelling several of their long-form video series on Facebook back in […]
Why your company needs reviews and what you can do with them
I know you’re going to be busy the next few days busy restocking shelves and board-folding every t-shirt on the display tree this weekend during black Friday and small business Saturday. But right after you make a customer’s day and check them out, there is one more thing you should do, ask them for a […]
