One topic seems to keep coming up again and again for us here at 5 Tool Productions: Content Overload. Everywhere we look, whether it’s in-depth breakdowns of years-long trends from industry experts, updates to the Facebook algorithm, or 2018 trends, this just keeps coming up.
At its core, it’s a simple question of supply and demand on the internet. Right now, the amount of content has overtaken the space available for users to see it based on time spent online. Content Overload impacts the way our content is seen in search, on social media platforms, in email – everywhere.
We address content overload in our latest podcast, and discuss some ways to fight back. In the wake of Facebook’s latest algorithm change, strategic thinking about distribution is more important than ever. This isn’t a time to just lean into old habits – it’s a great opportunity to re-think what you do, and what your customers want from you as a company.
