Great #GivingTuesday Campaigns by Colleges and Universities in Massachusetts
While it doesn’t have as big a name as Black Friday or Cyber Monday, Giving Tuesday has quickly become an annual tradition. 2018 marked the 7th year of Giving Tuesday and with over $380 Million in donations in the US alone, it marked the most successful year in terms of giving. The overall number of […]
Why your company needs reviews and what you can do with them
I know you’re going to be busy the next few days busy restocking shelves and board-folding every t-shirt on the display tree this weekend during black Friday and small business Saturday. But right after you make a customer’s day and check them out, there is one more thing you should do, ask them for a […]
How to see what ads companies are running on Facebook
A while back, we wrote an article explaining how to see what Facebook knows about you. It turned out to be a fairly popular post on the site and one that generated a few sidebar conversations from readers. One of the main questions we encountered was “how can I see what ads brands are running […]
IGTV is Struggling to Find its Footing
When IGTV launched, our initial advice was cautiously optimistic. Try it, but don’t bet the farm on it. We were willing to put a little more stock in a new feature when it was coming from Instagram, a platform that’s seen nothing but success. But early on, IGTV is struggling to engage its audience, and […]
Examples of personalized marketing
Personalization from a brand isn’t something new. It is, however, something that many brands absolutely suck at. For that reason, it was once again, a top trend at the Content Marketing Institute’s CM World. Rather explain why you need to personalize your messages, we figured we’d give an example of how it worked. Details in […]
Snapchat’s Users (and Executives) are Disappearing
Once the darling of marketers and users alike, Snapchat continues to find itself in troubled waters. On Tuesday, Snapchat announced that Chief Strategy Officer Imran Khan would be leaving the company. Executives come and go, but Khan joins a growing list of power players to say goodbye to Snap in the past year. As the […]
Instagram’s Newest Feature Mimics Facebook’s Original Features
The more things change in social media, the more they stay the same. At least that’s the case as it relates to Instagram’s newest feature. Put another way, time is a flat circle. Instagram’s Newest Feature is… 2005 Facebook? According to an article on CNBC, Instagram is in the process of testing a feature […]
Facebook’s Pivot to a Private Social Network
It’s been an interesting year for Facebook. To kick off 2018, they announced sweeping changes to the infamous algorithm that shook brand publishers’ strategies. They were hit with a large scale scandal the likes of which most companies wouldn’t survive, and were actually forced to apologize for it. Organic reach continued to plummet on the […]
What you can learn from Major League Baseball’s marketing problem
As our name would suggest, we’re baseball enthusiasts here. With Phil growing up in New York and me right here in Boston, it’s made for some interesting conversations in the office over the years. However recently, our debates have morphed from who’s team is better to major league baseball’s marketing problem. This article from Sports […]
Power Hitters Episode 4 – Flow Yoga
Beth Manning says that when she first discovered yoga, she found healing in the process. Yoga helped her through a rough patch in her own life, and helped her find inner peace. When she founded Flow Yoga, she hoped to be able to build a space, and a community, for others to find what they […]
