Create Smarter Podcast – Enhancing Your Live Production

Create Smarter Podcast – Enhancing Your Live Production https://www.youtube.com/watch?v=1lh2MJ3GJC0 You have heard us talk about how important the hybrid experience is for those who attend your event online rather than in person. The virtual audience’s experience is just as important as the people who are in the room for your event.On this episode of the […]

Making Something Out of Nothing

Making something out of nothing – the magic of the NFL Schedule Release Videos No matter what type of organization you work for, you have those tasks that you just have to do.  It’s not necessarily interesting to you, and it’s probably stale for your audience – but you have to check the box and […]

3 Creative Ways to Use Your Still Photos

3 Creative Ways to Use Your Still Photos After hosting an event or spending a day in the studio taking photos, you’re left with a ton of content. But, you shouldn’t just dump them all into an album and post them. So what should you do? Here are 3 creative ways to use your still […]

Create Smarter Podcast – Myths About Working With a Production Company

Create Smarter Podcast – Myths About Working With a Production Company Kyle and Tyler are back on the Create Smarter Pod talking about the Myths that you may hear about working with a production company. Listen in as the boys debunk those myths and explain why 5 Tool is built different! Watch the full episode […]

Create Smarter Podcast – What Brands Can Learn from College Sports

Create Smarter Podcast – What Brands Can Learn From College Sports Join Tyler and Kyle as they talk about how companies, brands, and organizations can learn from College Sports. Listen to the boys talk about Deion Sanders’ new initiative at Colorado, the impact of announcements on social media, utilizing your company’s reach, ad more! Watch […]

Create Smarter Podcast – Creator Economy Trends

Create Smarter Podcast – Creator Economy Trends Lets talk trends!! On this episode of The Create Smarter Podcast, we discuss how creators are taking over the TV space, how to define yourself as a brand, gaining the trust of your audience, and more. Join Marisa, Connor, and Tyler as they discuss some Creator Economy Trends […]

Create Smarter Podcast – Turning Alumni Into Frontline Fundraisers

Create Smarter Podcast – Turning Your Alumni Into Frontline Fundraisers https://www.youtube.com/watch?v=-mFQU7kzqKU Our team had the opportunity to work on a video centric Honor a Mentor campaign with Brandeis University titled “Tuesdays at Brandeis”. Lindsay Roth, Director of Direct Marketing & Participation at Brandeis University, sat down with Phil to talk about the creative process that […]

Create Smarter Podcast – Touching Grass

Create Smarter Podcast – Touching Grass https://www.youtube.com/watch?v=VoE8EuVhwG0 Do you need to touch grass? Are you going to be real in 2023? What does any of this have to do with the video and social media trends for this year? You are not going to want to miss the latest episode of the Create Smarter podcast […]

Joe Andruzzi Foundation Media Day

Women using 360 video booth

Joe Andruzzi Foundation Media Day The Joe Andruzzi Foundation recently visited our studio for a “media day” type shoot. We captured headshots, interviews and 360 video for them to use on their website. And we did it all in one day! How Did We Do It? We set up 3 different stations across our studio/office […]

One Shoot = Multiple Pieces of Content

One Shoot = Multiple Pieces of Content When planning a video shoot, it’s important to be as efficient as possible with your time, money and resources. That’s why when we take on a project, we like to tell clients that one shoot = multiple pieces of content. That might mean that an interview turns into […]