Why Everyone is Going Live on Facebook
Saying Facebook Live is a major opportunity for brands is quite a bit of an understatement. So why aren’t more companies taking advantage of it? While there are a handful of media networks popping up, like Cheddar, companies seem to be very slow to adopt. The sentiment of some of the people we’ve talked to is that “going […]
The most important part of your videos
If I was to ask you what the most important part of your video content was, what would you say? The topic? The subject? The lighting? While you can easily make a case for any of those, good audio is the most important part of your video content. That might sound strange coming from a […]
Creating vs Documenting – The latest content marketing trend – Podcast
As a company that puts together video content programs for businesses, we watch A TON of videos. Webinars, case studies, snap chat stories, you name it, we watch it. And lots of it. But while everyone is talking about the latest technology, they aren’t talking about the biggest and latest content marketing trend; documenting. If […]
YouTube, Vimeo, Facebook – Where you should post your videos.
Where should I post my videos? That’s a question I get asked at least once a week. While my answer is ALWAYS the same, I’ll focus on a conversation I had recently with a local gym owner. CrossFit boxes, and personal training studios are no stranger to creating content on their own. Many owners, trainers, […]
Good Content vs. Lots of Content
I recently had the opportunity to host an event that was all about content automation and the typical fight that ensues between sales and marketing teams. During the conversation, one of the guests brought up a story about how his team was so happy to hear that one of their clients only wanted a small […]
Stop Planning and Create Something Already – Podcast
The title is fitting for two reasons. First of all, we mean it. There are far too many times that brands that don’t create enough content. It is often because marketinging departments over plan, strategize, and quite frankly, complicate their entire content approach. Your competitors are already out there creating content. By over planning, you’re […]
How to Create Digital Touchpoints with Your Content
The other day I was talking with a group of people who were asking the true value of just email marketing. We dug a little deeper into and I mentioned that email alone isn’t really a good option. In fact, email, social media, or any other marketing outlet isn’t a good option on its own. […]
Stop Wasting Your Content
If there is one thing everyone can agree on its the fact that creating video content can be expensive. The barrier to entry has become lower but its still one of the most expensive forms of content to create. So let me ask you this, why are you wasting it? I’m talking about the case […]
Companies Killing it with Content
We’ve all heard and seen the type of videos and content that brands like Red Bull and Marriot have put together. But here’s the thing, their budgets are so big, they can afford to swing and miss a few times. Smaller companies don’t have that luxury. They have to create lots of memorable content and maximize […]
5 Reasons Why You Need to Live Stream Next Event
Ever since Facebook’s F8 Developers conference back in April, pretty much everyone in the tech and marketing world have been talking about going live. The talk, however, hasn’t necessarily transitioned into actual streaming. Many brands are still apprehensive about taking the leap and they aren’t quite sure how to really leverage it. That’s why we put together […]