Keep your content simple
Any time we have a content planning session, for a client or for our own editorial calendar, we always end up getting carried away. Whether it’s trying to create too much in a short window of time, something that will take hundreds of thousands of dollars to shoot, or an over the top idea, we […]
The power of evoking emotions.
For the early part of my career, I spent a handful of years as a sports reporter for a (VERY) local TV station. Being from Boston, I was used to seeing stories on the nightly news about the Red Sox, Patriots, and all the other major sports teams so imagine my surprise when I arrived for my first day in Northern Maine when I was told I had to go and cover the “Moose hunt.” After about a month or so into the job I started to question the importance of lot of the things I was covering. That led me to have a great and pivotal