How long should your videos be?

There are literally 100’s of videos online that talk about how long your videos need to be. The majority of will tell you less than 90 seconds. But is that right? Well, it depends. If you’re a news reporter covering a fire and are putting together a package piece, then yes 90 seconds is about […]
The 5 Tools of Production

Since we started our video podcast series we’ve been answering questions about content marketing and video productions on a pretty regular basis. However, there is one thing we haven’t addressed. Our name. We’ve heard people ask about our name quite frequently so we figured it was about time we explained it. In baseball a 5 […]
One video shoot creates multiple pieces of content

One of the big things that we are always preaching to clients is to stop wasting content and get the most out of each and every video shoot. Heck, it’s even one of the main slides in our company overview: While we definitely like to promote that slide, we figure we might be better off showing you […]
Consistency is the key to your content marketing program

If you were to take a look at our blog roll, you’d notice that from the beginning, we’ve had a pretty regular cadence for publishing content. Well, at least until the last month. Like just about every company out there, we let our blog get away from us a bit. Our last post was a […]
Introducing Our New Series, “Power Hitters”

Incredibly excited to roll out our newest video series, “Power Hitters.” We’ll be talking with business owners, content creators, and marketing experts who are absolutely killing it on social media. For our first episode, we met up with bodybuilder, Stephan Cawley. Stephan started with just a few friends following him on Instagram and but turned […]
It’s just a conversation: How to be good on camera

Having worked in both the news industry and corporate video, there is always one question I get over and over again. “How can I be good on camera?” You can actually see who is going to ask that question as soon as you walk through the door. Their demeanor is a little tentative and they […]
What video equipment do you REALLY need? – Video Podcast

We’ve all been sucked into the latest and greatest camera, lens, tripod, light kit, slider, jib, drone, etc. But what video equipment do you really need in order to put out a great piece of content? While it is fun to drool over images of cameras on Instagram, (Seriously, we do it just about every day.) […]
Stop trying to be trendy! – Video Podcast

Running man challenge, mannequin challenge, planking, just stop trying to be trendy with your content! That is unless you’re going to make it bigger and better than ever. It feels like every time we see a new trend out there, the latest being the mannequin challenge, brands tend to be the last ones to jump […]
How to improve your events – Podcast

If you’ve read this blog before, you know that we do a lot of work with events. After traveling all over the country, we’ve noticed a few things. There is a lot more content that can be created around each event. In our latest video podcast, we break down how you can extend the lifespan […]
The Best Branded Content We’ve Seen

So there is no denying that I am a big fan of Casey Neistat. I’ve mentioned his work in our most recent podcast, and have always enjoyed is storytelling ability. With over a billion views and 6 million subscribers on YouTube, it’s clear to understand why he’s heavily sought after by brands. Neistat has produced plenty […]