How to boost a post on Facebook
How often have you clicked the “Boost Post” button on Facebook thinking you are reaching the masses? While you might be giving your content a much needed jolt, you could be doing it better. Here is a look at how you can target more relative prospects with your Facebook ads. When you hit the “boost” […]
Should you be hosting webinars on Facebook Live?
A little over a week ago, Facebook rolled out screen sharing for it’s Live platform. You would’ve had to use another piece of software to do this in the past, but now a simple extension makes it pretty simple. This feature has been available for quite some time in Google Hangouts and it’s very similar. […]
Facebook’s new platform could be huge for content marketers
A little less that two months ago, Facebook launched a new platform called Watch. On the surface it looks like a place for users to discover videos, which it is. But dig a little deeper and you’ll see what could be the next big thing in content marketing – “Shows.” While this feature is only […]
Make them read your videos
A while back, we wrote about why audio is the most important part of a video. Well now, we’re doubling down on that notion and taking it one step further. Not only do your viewers need and want to hear your clips, but they also want to read it. Yes, read it. First of all, […]
Power Hitters Episode 3 – NS Builders
When we started filming our new series, Power Hitters, we knew we wanted to talk to individuals and business owners that were leveraging the power of social media to grow their business. What we didn’t realize, is that we would get an education on not only content marketing, but how to run and grow a business […]
Why Facebook Live Should Kill the Press Release
First off, let me start by saying, I’ve been there. That moment something totally random happens at 4:00 on a Thursday afternoon and the CEO says, “We need to put out a press release.” It’s at that exact moment that the entire marketing team runs into a room and starts trying to craft a few […]
Power Hitters Episode 2 – Maca Boston
Anyone that has ever dreamed about starting a business knows its incredibly exciting but absolutely horrifying at the same time. That’s why sometimes the safest bet is to start it on the side. It might take a little longer, but if you’re in it for the long haul, it just might be the safest way […]
Getting buy in from senior leadership
We get it. Not everyone signs the checks. So how do you talk the person that does, into investing in video? Getting buy in from senior leadership isn’t just hard for us on the sales side. It can also be a royal pain for the marketers and creative teams that down have access to the […]
Is internal content more important than external content?
We’ve been talking about content marketing on the blog, podcasts, and basically every waking moment of our lives for sometimes. (I mean, it is the business we’re in, so what would you expect?) There is one thing we haven’t quite hit on, however, that is extremely important – internal content. This post might not make […]
When you should and shouldn’t use a drone
If you’ve followed our Instagram account (If you’re not, you definitely should.) you’d know that we love to use our drone. We’ve used it in beauty shots, in real estate videos and sometimes even indoors. Most of the time, the aerial footage a drone can get is the perfect way to wow your audience. Just […]