Examples of personalized marketing
Personalization from a brand isn’t something new. It is, however, something that many brands absolutely suck at. For that reason, it was once again, a top trend at the Content Marketing Institute’s CM World. Rather explain why you need to personalize your messages, we figured we’d give an example of how it worked. Details in […]
20 Years of Google
A few years after you finished asking Jeeves or climbing the Altavista mountain, you (way) more than likely started typing away on the Gateway computer in your family room on a new site with a funny name – Google. While they’ve done a great job commemorating the anniversary with a doodle, you can’t help but […]
750,000 People Paid to see YouTube Stars Fight – This is why you should care
If you aren’t between the ages of 12-22, there’s a good chance you’ve never heard the name Logan Paul before. The 23 year old internet sensation has built up an insane, cult-like, following of over 18 million subscribers on YouTube. He’s no stranger to making headlines, as at the start of the new year he […]
What you can learn from Major League Baseball’s marketing problem
As our name would suggest, we’re baseball enthusiasts here. With Phil growing up in New York and me right here in Boston, it’s made for some interesting conversations in the office over the years. However recently, our debates have morphed from who’s team is better to major league baseball’s marketing problem. This article from Sports […]
Want to be noticed at an event or trade show? Do this.
We’ve been on a conference and event kick for the last few shoots and there is one thing we have definitely noticed. If you want traffic to your booth or space, there is one simple thing you should do. Bring a camera. While I don’t mean that you just have to bring a point ad […]
What you can learn from Facebook’s apology ads
Unless you’ve been living under a rock the last few months, you know Facebook has been in the news quite a bit lately. I seems like every day a new headline is being made. From the Cambridge Analytica scandal to asking advertisers for social security numbers, the platform has been dominating national news cycles for a few […]
Turning a webinar into a news show
If you’ve ever logged onto a webinar, I feel your pain. There’s really nothing worse than listening to a voice on a speakerphone talk through 100 slides in a PowerPoint presentation. You’re probably barely paying attention to it while it plays in the background. It’s these reasons why brands are looking to up their game […]
How to find out what Facebook knows about you
As marketers, we are always tying to hone in on our target audience. In traditional buying, we’d always look at the demographics of a specific show or magazine and try to insert our products oh so cleverly in front of that demographic. Then social media came around. We can now whittle down to our exact […]
The Pivot to Video is Killing Media Companies
This time of year, I always find myself reading trends for the upcoming year. Most of them say the exact same thing as the year before. However, there are a few that really stand out. One point in one articular really stood out. In e-Marketer’s recent post, the author ends with a final “trend for the […]
What my 2 year old son has taught me about YouTube
If you’re a parent of a toddler, you’ve been there. You’re out to eat and your little one decides, “I’m done.” They want absolutely nothing to do with being buckled in that wooden chair and they are about three seconds away from having a major meltdown. You try calming them down with everything you can […]