Wrapping Up the Arc of Greater Brockton’s ‘Dedication Ceremony’ Event Coverage
On June 23rd, 2022, the Arc of Greater Brockton, Massachusetts was the host to a Dedication Ceremony at their space in Brockton, Massachusetts. They were announcing a groundbreaking of property right next to their original building. Also, they honored former executive director Jay Lynch, as he moves on from his position at the Brockton Arc, […]
The State of Events
Just about every industry has ben flipped on its head due to the pandemic. That couldn’t be more true with the events industry. Two+ years ago almost every single event was either cancelled or became virtual. While some folks used it as an opportunity to reach a broader audience, others couldn’t wait to be back […]
Great #GivingTuesday Campaigns by Colleges and Universities in Massachusetts
While it doesn’t have as big a name as Black Friday or Cyber Monday, Giving Tuesday has quickly become an annual tradition. 2018 marked the 7th year of Giving Tuesday and with over $380 Million in donations in the US alone, it marked the most successful year in terms of giving. The overall number of […]
Why your company needs reviews and what you can do with them
I know you’re going to be busy the next few days busy restocking shelves and board-folding every t-shirt on the display tree this weekend during black Friday and small business Saturday. But right after you make a customer’s day and check them out, there is one more thing you should do, ask them for a […]
Power Hitters – How Jay Hajj Built Mike’s City Diner
Have just one conversation with Jay Hajj and you’ll realize he’s as down to earth as he is inspiring. If he looks familiar, that’s because you’ve probably seen him on the Food Network with Guy Fierri, read his cookbook, or tasted one of his meals at Mike’s City Diner. Our latest Power Hitters segment […]
Live Video – The Clear Cut Midterm Election Winner
Regardless of where you’re located, who you voted for, or where you placed your “I voted” sticker, there was one clear cut winner when it came to the midterm elections – live streamed video. Throughout the course of the day we saw major networks and local TV stations go live for their own coverage. There […]
How to promote your new podcast
There is no denying the rise of podcasts. In fact, in 2018, 48 million people listen to podcasts weekly. But with over 550,000 podcasts for listeners to consume, how can newbies cut though the clutter? Before you get too overwhelmed by the numbers, just know that podcasts are still a relatively new medium. Listeners are […]
How to see what ads companies are running on Facebook
A while back, we wrote an article explaining how to see what Facebook knows about you. It turned out to be a fairly popular post on the site and one that generated a few sidebar conversations from readers. One of the main questions we encountered was “how can I see what ads brands are running […]
Reddit surpasses 1 billion views a month
When Facebook rolled out its own native video platform back in 2014, plenty of people scoffed at the idea of the social media giant having the ability to challenge YouTube. Now it seems as if every possible social media platform has some of native video player. Twitter, Instagram, LinkedIn have all made the move and […]
The Pivot to (Better) Video
The so called “pivot to video” has been happening for brands for a few years now. And why not? When you hear that Facebook has 8 billion video views per day, it makes you think that you should have a piece of the pie. It’s worked for some, and definitely hasn’t for others. There are […]