Good Content vs. Lots of Content
I recently had the opportunity to host an event that was all about content automation and the typical fight that ensues between sales and marketing teams. During the conversation, one of the guests brought up a story about how his team was so happy to hear that one of their clients only wanted a small […]
The Death of Vine and the Future of Online Video
Back in October, Twitter announced it was shuttering Vine, the 6-second looping video app responsible for some of the internet’s greatest ADD masterpieces. Twitter purchased Vine about four years ago for $30 million, and at first things were going great. It was the shiny new toy in the world of online video, and casual users […]
Stop Planning and Create Something Already – Podcast
The title is fitting for two reasons. First of all, we mean it. There are far too many times that brands that don’t create enough content. It is often because marketinging departments over plan, strategize, and quite frankly, complicate their entire content approach. Your competitors are already out there creating content. By over planning, you’re […]
How to Create Digital Touchpoints with Your Content
The other day I was talking with a group of people who were asking the true value of just email marketing. We dug a little deeper into and I mentioned that email alone isn’t really a good option. In fact, email, social media, or any other marketing outlet isn’t a good option on its own. […]
Facebook is Putting Live First, and You Should Too
It’s no secret at this point that Facebook Live is a big deal for the biggest social network on earth. Since fully opening up Facebook Live to the masses back in April, the company has prioritized the feature in almost every conceivable way. And if Facebook cares about it, you need to care about it as well. Facebook’s […]
Stop Wasting Your Content
If there is one thing everyone can agree on its the fact that creating video content can be expensive. The barrier to entry has become lower but its still one of the most expensive forms of content to create. So let me ask you this, why are you wasting it? I’m talking about the case […]
