Capturing History at Embrace Boston Event
Capturing History at Embrace Boston Event Usually when we cover an event, we are focused on what’s happening on stage or getting shots of an engaged audience. But for this project, we had the chance to highlight the people behind the scenes!
Clip that! Using short form content after your event.
Clip that! Utilizing short form content post event. Livestreaming giant Twitch recently held their annual conference in Paris. I was reading the recap of everything they announced, and one section caught my eye. They are making improvements to their “Clip Editor” which allows streamers to cut out a small portion of their stream and upload […]
The Baltimore Orioles: A Lesson in Content Marketing
Baltimore Orioles City Connect Launch – The Ultimate Content Marketing Flex We’re officially at the midway point in the Major League Baseball season, and there’s already one clear cut winner. No, it’s not the Atlanta Braves who currently has the best record in baseball. It’s the 54-35, second place in the AL East Baltimore Orioles. […]
Meet Your Clients Where They Are
Meet your clients where they are – how Nissan made a four hour ad that people actually watched In planning out projects with our clients, we’re always hyper-focused on their objectives. How much do you want to spend on this? What do you want to accomplish? When does it need to be done? And most […]
Making Something Out of Nothing
Making something out of nothing – the magic of the NFL Schedule Release Videos No matter what type of organization you work for, you have those tasks that you just have to do. It’s not necessarily interesting to you, and it’s probably stale for your audience – but you have to check the box and […]
How EverTrue Creates Engaging Live Broadcasts Month After Month
How EverTrue Creates Engaging Live Broadcasts Month After Month Live Broadcasts as Content Marketing Creating consistent content for your brand is hard. Between your email marketing, social channels, and sales efforts there’s a seemingly endless need to create high-quality content that shows off your value. But what if I told you that one type of […]
Joe Andruzzi Foundation Media Day
Joe Andruzzi Foundation Media Day The Joe Andruzzi Foundation recently visited our studio for a “media day” type shoot. We captured headshots, interviews and 360 video for them to use on their website. And we did it all in one day! How Did We Do It? We set up 3 different stations across our studio/office […]
A Breakdown of Options for B2B Live Streaming in 2023
I was recently on a pre-production call for an upcoming event and the question of where the audience was going to watch the live stream came up. Event manager: To be honest we haven’t really thought of that yet. I’m not entirely sure, maybe zoom? Do you have any suggestions? Me: It kinda depends on […]
One Shoot = Multiple Pieces of Content
One Shoot = Multiple Pieces of Content When planning a video shoot, it’s important to be as efficient as possible with your time, money and resources. That’s why when we take on a project, we like to tell clients that one shoot = multiple pieces of content. That might mean that an interview turns into […]
PTZ’s are becoming more and more common
PTZ Cameras are Becoming More and More Common What is a PTZ Camera? PTZ Cameras, or pan-tilt-zoom (PTZ) cameras are very flexible filming or streaming devices that make movements. very easy for the operator. They can turn left or right, tilt up or down, and zoom in and out with remote control rather than standing […]
