When you should and shouldn’t use a drone
If you’ve followed our Instagram account (If you’re not, you definitely should.) you’d know that we love to use our drone. We’ve used it in beauty shots, in real estate videos and sometimes even indoors. Most of the time, the aerial footage a drone can get is the perfect way to wow your audience. Just […]
How long should your videos be?
There are literally 100’s of videos online that talk about how long your videos need to be. The majority of will tell you less than 90 seconds. But is that right? Well, it depends. If you’re a news reporter covering a fire and are putting together a package piece, then yes 90 seconds is about […]
We’ll Do It Live – Behind the Scenes
There’s nothing quite like going live. The pressure of getting everything just right, all of the moving parts, the inevitability of having to fix something on the fly – it’s a thrill that’s hard to describe and hard to match in the production space. We recently had a chance to produce a live show at […]
Making the Case for More Video
In a recent post, we talked about creating video for a mobile world. The topic of making the case for more video, or more rich media content in general, falls in the same neighborhood, if not the same house as that post. Having a broad grasp of the digital media landscape and the way content […]
The 5 Tools of Production
Since we started our video podcast series we’ve been answering questions about content marketing and video productions on a pretty regular basis. However, there is one thing we haven’t addressed. Our name. We’ve heard people ask about our name quite frequently so we figured it was about time we explained it. In baseball a 5 […]
Creating Video For a Mobile World
It’s no secret that mobile devices have taken over the world. Your own day-to-day experiences should be enough to prove this point to you, but if that doesn’t hammer it home every possible metric in the world tracking this data will. Despite the knowledge that mobile is king, many marketers are still not thinking about […]
One video shoot creates multiple pieces of content
One of the big things that we are always preaching to clients is to stop wasting content and get the most out of each and every video shoot. Heck, it’s even one of the main slides in our company overview: While we definitely like to promote that slide, we figure we might be better off showing you […]
Putting in the Work – Behind the Scenes
We spend a lot of time in corporate offices and at trade shows, and we love it. There are tons of interesting people doing interesting things, and great visuals to help tell our stories. Still, when we have a chance to break out of the norm, we enjoy that too. A few weeks back we […]
Consistency is the key to your content marketing program
If you were to take a look at our blog roll, you’d notice that from the beginning, we’ve had a pretty regular cadence for publishing content. Well, at least until the last month. Like just about every company out there, we let our blog get away from us a bit. Our last post was a […]
