Create Smarter Podcast – Creating Content for your Giving Tuesday Campaign
Create Smarter Podcast – Creating Content for your Giving Tuesday Campaign https://www.youtube.com/watch?v=AkFXflj9HzU It’s the that time of year again – time to talk Giving Tuesday! Whether you’re putting on a live show, hosting a media day, or telling stories of impact, there are plenty of ways to create content that will highlight what is happening […]
Capturing History at Embrace Boston Event
Capturing History at Embrace Boston Event Usually when we cover an event, we are focused on what’s happening on stage or getting shots of an engaged audience. But for this project, we had the chance to highlight the people behind the scenes!
Clip that! Using short form content after your event.
Clip that! Utilizing short form content post event. Livestreaming giant Twitch recently held their annual conference in Paris. I was reading the recap of everything they announced, and one section caught my eye. They are making improvements to their “Clip Editor” which allows streamers to cut out a small portion of their stream and upload […]
Create Smarter Podcast – Building a Strategy for a Successful Day of Giving
Create Smarter Podcast – Building a Strategy for a Successful Day of Giving https://www.youtube.com/watch?v=b1tQR1NIGz4 It’s everyone’s favorite time of year, time to start planning for Giving Day! But where to start? Phil & Tyler sat down with Julia Motl Lowe of Tufts University for this episode of the Create Smarter Podcast to talk about how […]
The Baltimore Orioles: A Lesson in Content Marketing
Baltimore Orioles City Connect Launch – The Ultimate Content Marketing Flex We’re officially at the midway point in the Major League Baseball season, and there’s already one clear cut winner. No, it’s not the Atlanta Braves who currently has the best record in baseball. It’s the 54-35, second place in the AL East Baltimore Orioles. […]
Meet Your Clients Where They Are
Meet your clients where they are – how Nissan made a four hour ad that people actually watched In planning out projects with our clients, we’re always hyper-focused on their objectives. How much do you want to spend on this? What do you want to accomplish? When does it need to be done? And most […]
Making Something Out of Nothing
Making something out of nothing – the magic of the NFL Schedule Release Videos No matter what type of organization you work for, you have those tasks that you just have to do. It’s not necessarily interesting to you, and it’s probably stale for your audience – but you have to check the box and […]
Create Smarter Podcast – Myths About Working With a Production Company
Create Smarter Podcast – Myths About Working With a Production Company Kyle and Tyler are back on the Create Smarter Pod talking about the Myths that you may hear about working with a production company. Listen in as the boys debunk those myths and explain why 5 Tool is built different! Watch the full episode […]
How EverTrue Creates Engaging Live Broadcasts Month After Month
How EverTrue Creates Engaging Live Broadcasts Month After Month Live Broadcasts as Content Marketing Creating consistent content for your brand is hard. Between your email marketing, social channels, and sales efforts there’s a seemingly endless need to create high-quality content that shows off your value. But what if I told you that one type of […]
Create Smarter Podcast – Creator Economy Trends
Create Smarter Podcast – Creator Economy Trends Lets talk trends!! On this episode of The Create Smarter Podcast, we discuss how creators are taking over the TV space, how to define yourself as a brand, gaining the trust of your audience, and more. Join Marisa, Connor, and Tyler as they discuss some Creator Economy Trends […]
