It’s just a conversation: How to be good on camera
Having worked in both the news industry and corporate video, there is always one question I get over and over again. “How can I be good on camera?” You can actually see who is going to ask that question as soon as you walk through the door. Their demeanor is a little tentative and they […]
Companies Killing it with Content
We’ve all heard and seen the type of videos and content that brands like Red Bull and Marriot have put together. But here’s the thing, their budgets are so big, they can afford to swing and miss a few times. Smaller companies don’t have that luxury. They have to create lots of memorable content and maximize […]
Keep your content simple
Any time we have a content planning session, for a client or for our own editorial calendar, we always end up getting carried away. Whether it’s trying to create too much in a short window of time, something that will take hundreds of thousands of dollars to shoot, or an over the top idea, we […]
The power of evoking emotions.
For the early part of my career, I spent a handful of years as a sports reporter for a (VERY) local TV station. Being from Boston, I was used to seeing stories on the nightly news about the Red Sox, Patriots, and all the other major sports teams so imagine my surprise when I arrived for my first day in Northern Maine when I was told I had to go and cover the “Moose hunt.” After about a month or so into the job I started to question the importance of lot of the things I was covering. That led me to have a great and pivotal
