What is OTT and Why Does it Matter?
OTT is one of those terms that shows up in every industry article, email, and whitepaper. OTT is everywhere, and it’s always talked about as critically important for online video. We even talked about OTT in our last podcast covering the rise of IGTV. For our latest video podcast, we decided to take a step […]
Facebook’s new platform could be huge for content marketers
A little less that two months ago, Facebook launched a new platform called Watch. On the surface it looks like a place for users to discover videos, which it is. But dig a little deeper and you’ll see what could be the next big thing in content marketing – “Shows.” While this feature is only […]
We’ll Do It Live – Behind the Scenes
There’s nothing quite like going live. The pressure of getting everything just right, all of the moving parts, the inevitability of having to fix something on the fly – it’s a thrill that’s hard to describe and hard to match in the production space. We recently had a chance to produce a live show at […]
