How to find out what Facebook knows about you
As marketers, we are always tying to hone in on our target audience. In traditional buying, we’d always look at the demographics of a specific show or magazine and try to insert our products oh so cleverly in front of that demographic. Then social media came around. We can now whittle down to our exact […]
Dealing with Content Overload
One topic seems to keep coming up again and again for us here at 5 Tool Productions: Content Overload. Everywhere we look, whether it’s in-depth breakdowns of years-long trends from industry experts, updates to the Facebook algorithm, or 2018 trends, this just keeps coming up. At its core, it’s a simple question of supply and […]
Using Text Overlays on Your Social Videos
We talk a lot about the importance of creating a high volume of high quality content on this blog. And no matter what, generating good rich media that ties into your brand’s key messages, and doing it at a consistent clip is vital. But there’s more to getting your content seen, and engaged with, than […]
Make them read your videos
A while back, we wrote about why audio is the most important part of a video. Well now, we’re doubling down on that notion and taking it one step further. Not only do your viewers need and want to hear your clips, but they also want to read it. Yes, read it. First of all, […]
Instagram vs. Snapchat – Who’s Winning the War?
When Instagram announced the addition of stories last August, there was no doubting the motivations behind the move. By adding a feature that was essentially a carbon copy of Snapchat’s stories, Instagram was taking aim directly at one of its largest, and only real, threats for users’ attention. The Instagram vs. Snapchat war was officially […]
5 Ways to Make Sure You Are Getting the Most Out of Your Social Ads
By this point, you know that organic reach on social is dead, specifically for Facebook. This means that in addition to creating great content, you also need to be concerned with building social ads across the major networks. But it’s not as simple as setting it up and watching the engagement roll in. There are […]
Should You Be Worried About Facebook Exaggerating Video Viewing Time?
If you’re a marketer, you’re no stranger to Facebook ads. The new reality for businesses on Facebook has become pay-to-play, and the favored medium for many has become video. That’s why the news that Facebook has been overestimating the average amount of time that viewers watch video ads is so disconcerting for so many people. […]
