Create Smarter Podcast – How to Maximize Zoom for Broadcast

Create Smarter Podcast – Maximize Zoom for Broadcast https://www.youtube.com/watch?v=1nyxrkFcbnk Zoom is becoming more widely used as a broadcast tool. So how do you make sure to capture the best possible video for on demand viewing later? Kyle and Connor share Zoom tips and tricks on the latest Create Smarter podcast episode about how to maximize […]

Power Hitters: The Women’s Foundation of Boston

Power Hitters: The Women’s Foundation of Boston In our series that we call Power Hitters, we find local businesses that are doing cool or unique work in the community and highlight it by telling their story. In this episode, we sat down with Co-Founder and CEO of The Women’s Foundation of Boston, Christina Gordon, to […]

Create Smarter Podcast – Benefits of an AV Partner

Create Smarter Podcast – Benefits of an AV Partner https://www.youtube.com/watch?v=oKqRMsESJ1A A lot of times, interactions with events & AV companies can be very transactional. But here at 5 Tool Productions, we want to be your partner! Your success is our success. We can be involved in your event throughout the whole process beginning to end […]

Create Smarter Podcast – The Surprising Leader in Streaming on TV

Create Smarter Podcast – The Surprising Leader in Streaming on TV https://www.youtube.com/watch?v=iSnDSTXlsRY Believe it or not, people are starting to consume more and more streamed content from places like YouTube on their TVs opposed to their phones or laptops. So, when you’re planning an event with a live streamed component, it’s important to keep that […]

Create Smarter Podcast – The State of Video in 2024

Create Smarter Podcast – The State of Video in 2024 https://www.youtube.com/watch?v=BqbVoLhNgm8 The Content Marketing Institute recently published the results of their latest survey and our team had some thoughts! Tyler sat down with Connor and Jake to talk through the stats and what it means for the state of video in 2024. Watch the full […]

Create Smarter Podcast – Compass Retirement Case Study

Create Smarter Podcast – Compass Retirement Case Study https://www.youtube.com/watch?v=RAQVedhePP8 In this episode of the Create Smarter podcast, host Kyle MacNaught is joined by Janet Kalandranis from 95 Creative and Chris Paterna, Chief Revenue Officer at Compass Retirement Consulting Group, to discuss Compass’ innovative approach to digital video strategy . They delve into how they’ve transformed […]

Create Smarter Podcast – Playing the Long Game in Marketing

Create Smarter Podcast – Playing the Long Game in Marketing https://www.youtube.com/watch?v=FrWeYBFHWOE Did Snoop Dogg really give up smoke? Spoiler alert: he didn’t, it was part of a brand awareness campaign for Solo Stoves. So, was it effective? Kyle, Marisa & Phil sit down to talk about playing the long game in marketing and how you […]

Create Smarter Podcast – Content Formatting Trends

Create Smarter Podcast – Content Formatting Trends https://www.youtube.com/watch?v=Kgt26AJD9L8 In todays era of social media and online presence, feelings like realness, connection, and being genuine are key. On today’s episode of the Create Smarter Podcast, Connor, Jake and Marisa discuss ways of creating content to succeed in those feelings. How to come off as genuine to […]

Power Hitters: The SAFE Coalition

Power Hitters: The SAFE Coalition Our newest Power Hitters episode is here! In this series, we find local businesses and people and tell their stories. In this episode, we met with the SAFE Coalition‘s CEO and Co-Founder, Jennifer Levine, to hear her story on how this non-profit was brought to fruition and what they’re doing […]

The Life of Your Event – Our 360 Booth

360 Booth Lax

Getting attendees to show up is one thing but getting them to engage with your event can be tricky. One of the best ways to truly capture the fun and excitement of your event is with 5 Tool’s ‘360 Booth’!