Five Ways to Maximize Your Event Production
Producing an event for your company is a huge task. Booking venues, working with A/V teams, coordinating speakers, ordering food, planning your content, promoting the event – the list goes on and on. If you’re putting forth all of this effort, you should also have an event production plan to ensure that your event lives […]
Creating Branded Content at Scale with Adobe Spark – Create Smarter
Being responsible for a content calendar is a constant uphill climb. Every channel you manage demands more and more content all the time. This requires advanced planning, research, know-how, and lots and lots of time. On top of all of this, branded content has to be really thoughtful in how it’s created and presented. This […]
Dealing with Content Overload
One topic seems to keep coming up again and again for us here at 5 Tool Productions: Content Overload. Everywhere we look, whether it’s in-depth breakdowns of years-long trends from industry experts, updates to the Facebook algorithm, or 2018 trends, this just keeps coming up. At its core, it’s a simple question of supply and […]
What my 2 year old son has taught me about YouTube
If you’re a parent of a toddler, you’ve been there. You’re out to eat and your little one decides, “I’m done.” They want absolutely nothing to do with being buckled in that wooden chair and they are about three seconds away from having a major meltdown. You try calming them down with everything you can […]
4 Tools Every Content Marketer Should Be Using
The demands on the average content marketer are constant. In terms of both quantity and quality, the expectation to produce content across seemingly myriad social platforms can be extremely intimidating. Luckily, there are some great tools that can help lighten the load a bit. Adobe Spark The formats you need to create for as a […]
Lessons Learned from the News Industry
When we talk about content creation and marketing strategies, we often look to our own experiences to help us inform our decisions. For the core members of 5 Tool Productions, at least some of that experience comes from the news industry. While there are plenty of negatives to stay away from in the news industry, […]
Facebook’s new platform could be huge for content marketers
A little less that two months ago, Facebook launched a new platform called Watch. On the surface it looks like a place for users to discover videos, which it is. But dig a little deeper and you’ll see what could be the next big thing in content marketing – “Shows.” While this feature is only […]
Make them read your videos
A while back, we wrote about why audio is the most important part of a video. Well now, we’re doubling down on that notion and taking it one step further. Not only do your viewers need and want to hear your clips, but they also want to read it. Yes, read it. First of all, […]
Power Hitters Episode 2 – Maca Boston
Anyone that has ever dreamed about starting a business knows its incredibly exciting but absolutely horrifying at the same time. That’s why sometimes the safest bet is to start it on the side. It might take a little longer, but if you’re in it for the long haul, it just might be the safest way […]
Making the Case for More Video
In a recent post, we talked about creating video for a mobile world. The topic of making the case for more video, or more rich media content in general, falls in the same neighborhood, if not the same house as that post. Having a broad grasp of the digital media landscape and the way content […]