Stealing ideas from other industries is the dirty little secret of digital content creation. Looking at how other companies speak to your audience is a great way to find inspiration when marketing your products. Watching how a technology payment platform presents its solution to an HR representative can spark an idea for an adventure company looking to speak to the same persona. A food blogger’s photography can help restaurants understand how to present their dishes to Gen Z. By paying attention to what others are doing to try to drive awareness and engagement from your customers you glean incredible insights into the ways you can connect.
One example of an idea that we have been utilizing lately that has had tremendous success is media day productions. Media days are typically when sports teams or television networks gather the stars of a team or teams to capture a wide variety of content with them for their digital and broadcast campaigns.
Headshots
It’s Baltimore versus the world. pic.twitter.com/zk73GPNFjR
— Baltimore Orioles (@Orioles) May 22, 2023
Photography for marketing collateral
This is what it means to wear Baltimore on your chest. pic.twitter.com/42jXwRT9PV
— Baltimore Orioles (@Orioles) May 22, 2023
Fun short personable videos
@collegegameday Imagine seeing Jim Harbaugh working out in khakis and a polo 😂 #collegefootball #michigan #cfbplayoff ♬ Manke, honobo, everyday, funny, loop - arachang
Long-form interviews to create stories before and during the broadcast
The content does an amazing job of showing the culture/personality of the team and what they represent. It also is an extremely efficient use of their star’s time.
Ready to stage your own media day with your “Stars”?
Let us help you! Reach out today to schedule a meeting with a 5 Tool producer.
