Saying Facebook Live is a major opportunity for brands is quite a bit of an understatement. So why aren’t more companies taking advantage of it? While there are a handful of media networks popping up, like Cheddar, companies seem to be very slow to adopt. The sentiment of some of the people we’ve talked to is that “going live” seems to scare them. Mostly because there is no editing to fall back on in case of a mistake. In other words, anything can happen.
In our latest video podcast, we jump right into Facebook Live. How to do get over the fears of making a mistake, and more importantly, what type of results you might see from implementing it into your content strategy.
