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When creating content to help your fundraising efforts, it’s important to show the impact of donor support. This puts a face to the gifts; and there’s no better way to showcase the impact of giving than to hear it from the patients themselves. It’s also important to be consistently showcasing the impact of giving throughout the year. That way, you’re not just showing up in front of your audience when you’re asking for something. With their “Stories of Strength” series, Spaulding is doing exactly this by turning their patients into storytellers and advocates.
As part of this ongoing campaign, Spaulding selects patient stories to highlight as part of their “Stories of Strength” series. For these videos, our team collaborates with the Spaulding team to develop the story, select interview subjects, secure shot locations, create the production schedule, and edit it all together to tell an incredible story. Typically, we interview the patient themselves, someone from the Spaulding team who made their story possible, the patient’s family members, and whoever else can help tell this patient’s story. We take one shoot day to conduct the interviews and capture the broll on site, usually at one of the Boston-area Spaulding hospitals. The structure of these videos consists of the patients’ personal story and how Spaulding Rehabilitation helped them in their experience, whatever it may be. At the end of the day, our hope is to produce an emotional story that will resonate with donors and inspire them to take action.
The 5 Tool team has helped tell the story of marathon runners, a Paralympian, a former NFL star, and many more. No matter whose story we’re telling, these stories never fail to show off the world class work that Spaulding does in the world of rehabilitative medicine.
Jake Thibeault
Jake Thibeault experienced a severe spinal cord injury while playing hockey in September 2021. The high school senior was thriving in his sport, dreaming of playing college hockey. After his accident, he now has a new goal: to walk again. Spaulding Rehabilitation Hospital – and its donor-funded Supportive Surroundings program – has been there for Jake and his family along the way.
Ethan Wang
When a spinal cord injury paralyzed Ethan from the neck down and derailed his junior year at Boston University, his family turned to Spaulding for his rehabilitation. With hard work and determination, Ethan is on track to complete his degree this summer and walk with his class. It’s an academic achievement, and a physical one.
Tedy Bruschi
Former NFL linebacker and ESPN analyst Tedy Bruschi and his wife Heidi share how Spaulding helped them find their strength after Tedy’s first stroke in 2005, how it changed the course of their lives, and what it was like when Tedy had his second stroke in 2019. Now an advocate for stroke awareness, Tedy shares what it means to him to continue being involved with Spaulding’s mission and patients.
Gabbi DosRamos
As an Official Charity of the 126th Boston Marathon, Spaulding’s Race for Rehab Team members are not only running, they’re raising critical funds for Spaulding Rehab Hospital. Many teammates, like Gabbi, have a firsthand patient or family experience that brought them to our team. Hear about Gabbi’s journey from emergency surgery for a tumor on her spinal cord, to running this year’s Boston Marathon.
Journee McQueen
Care at Spaulding Rehabilitation Network helps kids…be kids. A Spaulding patient from an early age, Journee benefits from leading-edge rehabilitation technology and world-class care from her dedicated clinicians.
