The Value of Visuals in Internal Communications
One of the big hurdles in adding visuals in internal communications is often ROI. Unlike a content marketing program, which can be measured by engagements or sales, internal communications have a unique challenge when it comes to proving the value of the programs they set up for employees. Surveys can gauge engagement, and retention numbers […]
Why You Need to be Thinking About Twitch
We talk a lot on this blog about Facebook, YouTube, Instagram, Twitter and LinkedIn. But there’s another major player in the social video space that we haven’t given nearly as much attention, and that should change. We’re talking about one of the fastest growing live video applications around; Twitch. For the uninitiated, Twitch is a […]
The Future of Facebook Video
What happens when one of the authorities in the social media space steps up and makes a major announcement about the way they use Facebook video? You pay attention to it! That’s what happened with us when Social Media Examiner announced that they’d be cancelling several of their long-form video series on Facebook back in […]
The Big Advertising Winners from Baseball’s Biggest Month
It’s no secret that we love baseball here at 5 Tool Productions. It’s even in our name! But we also love the ads that came along with the baseball playoffs in the 2018 Postseason. As the hometown team rumbled through the field to win another World Series, we were locked in on some of the […]
Hands-On with the Teradek Bond Live Streaming Hardware
If you’ve been tasked with live streaming an event, you know the drill. You test the internet in the days and weeks before the event, and all is well. You show up the morning of, and everything still looks good. Suddenly, the room fills up with conference attendees or employees, all leeching off of the […]
Vimeo Adds More Sharing Functionality
Creating content for the social ecosystem in 2018 is a tall task. It seems like every single social media platform has a dedicated video player. Because of the dedicated specs across channels, video production for social media is more complicated than ever. This week, Vimeo tried to ease that pain a bit, adding more sharing […]
Behind the Scenes at NAB NY 2018
Road trips are great. Road trips where you get to play with all the new toys in video production and live streaming? Even better. We had a chance to hit the road for NAB NY and check out the latest and greatest from some of our favorite vendors in the video production space. NAB is […]
Hands-On With the BlackMagic ATEM Television Studio
We had the chance to get down to New York for the NAB Show, East Version, this year. There were tons of great brands there, and no shortage of video production toys to play with, but hands-down the biggest presence at the show belonged to BlackMagic. They were front and center at the main entrance, […]
The Athletic Hopes Exclusive Video Will Help Drive Subscriptions
Would exclusive video content make you pay for a subscription service? The folks at The Athletic are hoping the answer is yes. In advance of the NBA season tipping off next week, the sports media outlet is launching a documentary series in partnership with The Players’ Tribune. The hope: exclusive behind-the-scenes video content will push […]
Search Still Matters in Your Content Marketing Efforts
It’s no secret that social is important when it comes to getting your content seen. We’re huge proponents of having a sound social strategy, and thinking about video production for social media at the forefront of everything you do. Meeting your audience where they are with rich media content is just as important as ever. […]
