How One Small Thing Can Derail Your Day as a Business Owner
One of the hardest things (at least for me) in running a business is the realization that sometimes things go wrong. No matter how much work you put in, or how many boxes you check, or safeguards you put in place, the reality is that things break. When it’s your business that’s impacted by these […]
The Rise of Private Social Networks
February 2019 will mark Facebook’s 15th birthday. That’s crazy in itself, but what’s even more insane is just how much the platform has changed and evolved over the years. With seemingly every new feature announcement, Facebook faced what seemed like insurmountable backlash, only to power through and continue to grow the user base. Today, Facebook […]
The Highs and Lows of Running a Seasonal Business
Running a business is hard no matter what line of work you’re in. But what happens when the bulk of your business comes in over the course of six months instead of a full year? That’s the reality for a pool service company in New England, and it’s not always easy. Episode #2 of the […]
Introducing the Create Smarter Podcast
One of the things we’re most passionate about here at 5 Tool Productions is helping small business owners and marketers do amazing work. Whether it’s through tutorials like our Create Smarter video series, or inspiring interviews with entrepreneurs in our Power Hitters series, or keeping up with the latest trends in our Email Newsletter, we’re […]
What Instagram’s (almost) Update Reveals About the Future of Social Media
For a few hours on Thursday, it looked like Instagram had undergone a dramatic overhaul. Gone was the traditional vertical scroll, replaced instead with a swipe feature (similar to stories) for the main feed. The internet, predictably, went insane. Instagram rolled the update back, but the features of it give us a glimpse into the […]
2019 Content Marketing and Content Creation Predictions
A New Year is a great time to take stock of all the things that have worked well, and the things that haven’t, and make some adjustments. There’s a reason people use the start of the year as a jumping-off point for resolutions! Here at 5 Tool Productions, we’re looking ahead to the things that […]
Building a Business Around Plant-Based Food – Power Hitters
There’s a cliche expression that gets tossed around a lot; if you love what you do, you’ll never work a day in your life. While starting a business most definitely is hard work – and a lot of it – our latest Power Hitters is proof that you can blend a passion project with a […]
Building Out a Studio in Your Office
It’s a question that’s come up much more frequently in our conversations with forward-thinking companies; should I put a studio in my office? The thought process behind this is a good one. If you want to be able to capture content on the fly and stop wasting opportunities to create content, it makes sense to […]
Boosting Posts on Facebook Made Easy – Create Smarter
If you’re responsible for running a brand’s online presence, you already know that organic reach on Facebook is lower than it has ever been before. Creating great content is a key, but what do you do when your target audience can’t see it? One way to get in front of this problem is by boosting […]
The Value of Visuals in Internal Communications
One of the big hurdles in adding visuals in internal communications is often ROI. Unlike a content marketing program, which can be measured by engagements or sales, internal communications have a unique challenge when it comes to proving the value of the programs they set up for employees. Surveys can gauge engagement, and retention numbers […]
