750,000 People Paid to see YouTube Stars Fight – This is why you should care
If you aren’t between the ages of 12-22, there’s a good chance you’ve never heard the name Logan Paul before. The 23 year old internet sensation has built up an insane, cult-like, following of over 18 million subscribers on YouTube. He’s no stranger to making headlines, as at the start of the new year he […]
How Often Should You Post on Facebook?
If you’ve ever been to a marketing conference, you’ve heard the question – how often should you post on Facebook? A recent post from Buffer got our wheels turning on this topic once again, and we decided it was worth sitting down for a podcast to talk it through. The question of how often should […]
Being Prepared for the Boom
If it can go wrong, it will go wrong. It sounds pessimistic, but if you work in live TV or broadcasting these are words to live by. The phrase isn’t used to inspire fear among the ranks; it’s a handy reminder that there are always going to be things beyond your control. Sometimes the best […]
What you can learn from Major League Baseball’s marketing problem
As our name would suggest, we’re baseball enthusiasts here. With Phil growing up in New York and me right here in Boston, it’s made for some interesting conversations in the office over the years. However recently, our debates have morphed from who’s team is better to major league baseball’s marketing problem. This article from Sports […]
Power Hitters Episode 4 – Flow Yoga
Beth Manning says that when she first discovered yoga, she found healing in the process. Yoga helped her through a rough patch in her own life, and helped her find inner peace. When she founded Flow Yoga, she hoped to be able to build a space, and a community, for others to find what they […]
Winging It vs. Planning Ahead in Production
For any video shoot, there’s a baseline level of planning that’s necessary to get things done. The who’s, what’s, when’s, where’s, and why’s. You need to know what your main objective is, and when it’s due. But there remains the question of approach on any given shoot. How rigid will we be in executing on […]
