We talk a lot on this blog about Facebook, YouTube, Instagram, Twitter and LinkedIn. But there’s another major player in the social video space that we haven’t given nearly as much attention, and that should change. We’re talking about one of the fastest growing live video applications around; Twitch.
For the uninitiated, Twitch is a live video platform popular in the gaming community that’s been steadily growing in popularity. It specializes in very long-form videos, and there’s big money to be made for the big names on Twitch. Among the most prolific Twitch streamers is Ninja, who makes somewhere in the range of $500,000 per month playing Fortnite (yes, per month) thanks to subscriptions on Twitch.
Twitch is a place that feels real and authentic on the internet. The comment streams fly by, fast and furious. People are there to just hang out, watch stuff they enjoy, and talk nonsense in the chat room. In a lot of ways, it feels like a throwback to the internet in the early 2000’s.
But there’s also an increasing opportunity here for marketers and brands, or at least an increasing need to know about Twitch. YouTuber magazine recently published an article calling Twitch the only real competitor to YouTube for long-form content. It’s not all the way there, and it’s certainly not perfect for every brand. But at minimum you should understand what it is, and whether or not there’s a place for your brand on Twitch.
Our latest podcast is all about the gamer-centric streaming service, and what to look for moving forward. Let us know what your thoughts are on Twitch in the comments!
Transcription coming soon!
