Finding the right time and place to create content for your company can feel like a huge task. There are a million roadblocks and questions keeping you from hitting record. What represents your brand the right way? What’s engaging and interesting? What’s going to fit into our schedules?
These are all perfectly valid questions to ask, and they’re important to consider when you want to create content for your marketing machine. The important thing to remember is to not allow these questions to paralyze you and prevent you from capturing the day-to-day moments that can turn into awesome rich media for your brand.
Creating vs. Documenting
The difference between creating and documenting is something we’ve covered here before, but it bears repeating. Documenting is all about keeping the camera rolling basically all the time. That means all the time; when you’re taking a meeting, when you’re working on project, when you’re traveling to your next stop.
If you’re someone who’s been tasked to create content at scale, you know that one of the biggest challenges is volume. You just always need more video than you have. Documenting the day-to-day is one of the quickest and easiest ways to fill the gaps.
The biggest name in this trend is probably Gary Vaynerchuk, and with good reason. Gary finds ways to connect with his fans on a personal level by documenting his daily business life. He’s amassed millions of followers to his social accounts, and he’s done it by pulling back the curtain.
You may think your day to day grind is boring. But to someone who doesn’t live it, it’s completely new and unique.
Highlight Your Brand’s Voice
One of the reasons that documenting the daily life of your company and your people is that it’s real. Authenticity is key in content marketing, and there is nothing more authentic than opening the door to your potential customers.
Gaining and keeping the trust of your audience is more important than ever. Capturing the intimate moments will allow the audience to see you at your most real.
The happy byproduct of all of this documenting is that it forces you to be on your A-Game all the time. There’s a little bit of extra drive and accountability that you feel once you turn the camera on yourself.
We know that it’s not always easy to get this done, but it’s extremely satisfying when you do.
Provide Value in Your Content
Going behind the scenes is an important part of our strategy. All of this authenticity is great, but it’s certainly not the only thing. You need to be providing value when you create content.
Just because you’re making more doesn’t give you a pass to stop thinking about what your customers, fans, and potential clients actually want.
This really cuts to the core of content marketing. The goal is to create content that highlights what you’re good at by delivering beneficial takeaways to your audience.
As a content creation agency, this means working hard to provide ideas that can help you do a better job in your content marketing. Hopefully this blog post and our videos achieve that goal. Value means something different to every company and their respective audience. Just make sure you know what value is to yours.
Create Content Every Day
The simplest advice here is paramount. There’s no other way to do this than by doing it. None of this means that you should forgo your marketing calendars and high-level strategies. In reality, the effort to create content at scale should only help in your long-term planning. You’ll have more data to react to, more opportunities to engage with different audiences on different channels, and most importantly, a larger repository to draw from.
If you’re having trouble getting started in your content creation efforts, give us a call. We always love helping people figure out the best ways to create smarter!
