Create Smarter Podcast – Building a Strategy for a Successful Day of Giving

Create Smarter Podcast – Building a Strategy for a Successful Day of Giving https://www.youtube.com/watch?v=b1tQR1NIGz4 It’s everyone’s favorite time of year, time to start planning for Giving Day! But where to start? Phil & Tyler sat down with Julia Motl Lowe of Tufts University for this episode of the Create Smarter Podcast to talk about how […]
The Baltimore Orioles: A Lesson in Content Marketing

Baltimore Orioles City Connect Launch – The Ultimate Content Marketing Flex We’re officially at the midway point in the Major League Baseball season, and there’s already one clear cut winner. No, it’s not the Atlanta Braves who currently has the best record in baseball. It’s the 54-35, second place in the AL East Baltimore Orioles. […]
Meet Your Clients Where They Are

Meet your clients where they are – how Nissan made a four hour ad that people actually watched In planning out projects with our clients, we’re always hyper-focused on their objectives. How much do you want to spend on this? What do you want to accomplish? When does it need to be done? And most […]
Making Something Out of Nothing

Making something out of nothing – the magic of the NFL Schedule Release Videos No matter what type of organization you work for, you have those tasks that you just have to do. It’s not necessarily interesting to you, and it’s probably stale for your audience – but you have to check the box and […]
Create Smarter Podcast – Myths About Working With a Production Company

Create Smarter Podcast – Myths About Working With a Production Company Kyle and Tyler are back on the Create Smarter Pod talking about the Myths that you may hear about working with a production company. Listen in as the boys debunk those myths and explain why 5 Tool is built different! Watch the full episode […]
How EverTrue Creates Engaging Live Broadcasts Month After Month

How EverTrue Creates Engaging Live Broadcasts Month After Month Live Broadcasts as Content Marketing Creating consistent content for your brand is hard. Between your email marketing, social channels, and sales efforts there’s a seemingly endless need to create high-quality content that shows off your value. But what if I told you that one type of […]
Create Smarter Podcast – Creator Economy Trends

Create Smarter Podcast – Creator Economy Trends Lets talk trends!! On this episode of The Create Smarter Podcast, we discuss how creators are taking over the TV space, how to define yourself as a brand, gaining the trust of your audience, and more. Join Marisa, Connor, and Tyler as they discuss some Creator Economy Trends […]
Create Smarter Podcast – Turning Alumni Into Frontline Fundraisers

Create Smarter Podcast – Turning Your Alumni Into Frontline Fundraisers https://www.youtube.com/watch?v=-mFQU7kzqKU Our team had the opportunity to work on a video centric Honor a Mentor campaign with Brandeis University titled “Tuesdays at Brandeis”. Lindsay Roth, Director of Direct Marketing & Participation at Brandeis University, sat down with Phil to talk about the creative process that […]
Create Smarter Podcast – Touching Grass

Create Smarter Podcast – Touching Grass https://www.youtube.com/watch?v=VoE8EuVhwG0 Do you need to touch grass? Are you going to be real in 2023? What does any of this have to do with the video and social media trends for this year? You are not going to want to miss the latest episode of the Create Smarter podcast […]
Joe Andruzzi Foundation Media Day

Joe Andruzzi Foundation Media Day The Joe Andruzzi Foundation recently visited our studio for a “media day” type shoot. We captured headshots, interviews and 360 video for them to use on their website. And we did it all in one day! How Did We Do It? We set up 3 different stations across our studio/office […]