How to see what ads companies are running on Facebook
A while back, we wrote an article explaining how to see what Facebook knows about you. It turned out to be a fairly popular post on the site and one that generated a few sidebar conversations from readers. One of the main questions we encountered was “how can I see what ads brands are running […]
Reddit surpasses 1 billion views a month
When Facebook rolled out its own native video platform back in 2014, plenty of people scoffed at the idea of the social media giant having the ability to challenge YouTube. Now it seems as if every possible social media platform has some of native video player. Twitter, Instagram, LinkedIn have all made the move and […]
The Pivot to (Better) Video
The so called “pivot to video” has been happening for brands for a few years now. And why not? When you hear that Facebook has 8 billion video views per day, it makes you think that you should have a piece of the pie. It’s worked for some, and definitely hasn’t for others. There are […]
Examples of personalized marketing
Personalization from a brand isn’t something new. It is, however, something that many brands absolutely suck at. For that reason, it was once again, a top trend at the Content Marketing Institute’s CM World. Rather explain why you need to personalize your messages, we figured we’d give an example of how it worked. Details in […]
Americans Don’t Trust Social Media
The way we consume news has changed a lot over the years. It used to be that you’d have to read a newspaper, turn on a radio, or tune into the nightly news to know what was going on in the world around you. There was such a thing as a news cycle. Those days […]
The Human Side of the Facebook Algorithm
The much-discussed and often feared Facebook algorithm is a huge topic of discussion for us at 5 Tool Productions. More, it’s a critical component in the day-to-day lives of marketers all over the world. The algorithm is responsible for the decline of organic reach on Facebook, and the stress that faces social media marketers about […]
750,000 People Paid to see YouTube Stars Fight – This is why you should care
If you aren’t between the ages of 12-22, there’s a good chance you’ve never heard the name Logan Paul before. The 23 year old internet sensation has built up an insane, cult-like, following of over 18 million subscribers on YouTube. He’s no stranger to making headlines, as at the start of the new year he […]
How Often Should You Post on Facebook?
If you’ve ever been to a marketing conference, you’ve heard the question – how often should you post on Facebook? A recent post from Buffer got our wheels turning on this topic once again, and we decided it was worth sitting down for a podcast to talk it through. The question of how often should […]
What you can learn from Facebook’s apology ads
Unless you’ve been living under a rock the last few months, you know Facebook has been in the news quite a bit lately. I seems like every day a new headline is being made. From the Cambridge Analytica scandal to asking advertisers for social security numbers, the platform has been dominating national news cycles for a few […]
Marketing Technology Pros and Cons
No matter what size company you work at, there’s a pretty good chance your job involves interacting with some sort of marketing technology. Some of it can be helpful – in some cases downright essential – to executing a marketing strategy at scale. On the flip side, it’s easy to get lost in the shiny […]
