Boosting Posts on Facebook Made Easy – Create Smarter
If you’re responsible for running a brand’s online presence, you already know that organic reach on Facebook is lower than it has ever been before. Creating great content is a key, but what do you do when your target audience can’t see it? One way to get in front of this problem is by boosting […]
Great #GivingTuesday Campaigns by Colleges and Universities in Massachusetts
While it doesn’t have as big a name as Black Friday or Cyber Monday, Giving Tuesday has quickly become an annual tradition. 2018 marked the 7th year of Giving Tuesday and with over $380 Million in donations in the US alone, it marked the most successful year in terms of giving. The overall number of […]
The Future of Facebook Video
What happens when one of the authorities in the social media space steps up and makes a major announcement about the way they use Facebook video? You pay attention to it! That’s what happened with us when Social Media Examiner announced that they’d be cancelling several of their long-form video series on Facebook back in […]
Live Video – The Clear Cut Midterm Election Winner
Regardless of where you’re located, who you voted for, or where you placed your “I voted” sticker, there was one clear cut winner when it came to the midterm elections – live streamed video. Throughout the course of the day we saw major networks and local TV stations go live for their own coverage. There […]
The Big Advertising Winners from Baseball’s Biggest Month
It’s no secret that we love baseball here at 5 Tool Productions. It’s even in our name! But we also love the ads that came along with the baseball playoffs in the 2018 Postseason. As the hometown team rumbled through the field to win another World Series, we were locked in on some of the […]
How to see what ads companies are running on Facebook
A while back, we wrote an article explaining how to see what Facebook knows about you. It turned out to be a fairly popular post on the site and one that generated a few sidebar conversations from readers. One of the main questions we encountered was “how can I see what ads brands are running […]
Americans Don’t Trust Social Media
The way we consume news has changed a lot over the years. It used to be that you’d have to read a newspaper, turn on a radio, or tune into the nightly news to know what was going on in the world around you. There was such a thing as a news cycle. Those days […]
Instagram’s Newest Feature Mimics Facebook’s Original Features
The more things change in social media, the more they stay the same. At least that’s the case as it relates to Instagram’s newest feature. Put another way, time is a flat circle. Instagram’s Newest Feature is… 2005 Facebook? According to an article on CNBC, Instagram is in the process of testing a feature […]
The Human Side of the Facebook Algorithm
The much-discussed and often feared Facebook algorithm is a huge topic of discussion for us at 5 Tool Productions. More, it’s a critical component in the day-to-day lives of marketers all over the world. The algorithm is responsible for the decline of organic reach on Facebook, and the stress that faces social media marketers about […]
Facebook’s Pivot to a Private Social Network
It’s been an interesting year for Facebook. To kick off 2018, they announced sweeping changes to the infamous algorithm that shook brand publishers’ strategies. They were hit with a large scale scandal the likes of which most companies wouldn’t survive, and were actually forced to apologize for it. Organic reach continued to plummet on the […]
