The Highs and Lows of Running a Seasonal Business
Running a business is hard no matter what line of work you’re in. But what happens when the bulk of your business comes in over the course of six months instead of a full year? That’s the reality for a pool service company in New England, and it’s not always easy. Episode #2 of the […]
Introducing the Create Smarter Podcast
One of the things we’re most passionate about here at 5 Tool Productions is helping small business owners and marketers do amazing work. Whether it’s through tutorials like our Create Smarter video series, or inspiring interviews with entrepreneurs in our Power Hitters series, or keeping up with the latest trends in our Email Newsletter, we’re […]
2019 Content Marketing and Content Creation Predictions
A New Year is a great time to take stock of all the things that have worked well, and the things that haven’t, and make some adjustments. There’s a reason people use the start of the year as a jumping-off point for resolutions! Here at 5 Tool Productions, we’re looking ahead to the things that […]
Boosting Posts on Facebook Made Easy – Create Smarter
If you’re responsible for running a brand’s online presence, you already know that organic reach on Facebook is lower than it has ever been before. Creating great content is a key, but what do you do when your target audience can’t see it? One way to get in front of this problem is by boosting […]
Great #GivingTuesday Campaigns by Colleges and Universities in Massachusetts
While it doesn’t have as big a name as Black Friday or Cyber Monday, Giving Tuesday has quickly become an annual tradition. 2018 marked the 7th year of Giving Tuesday and with over $380 Million in donations in the US alone, it marked the most successful year in terms of giving. The overall number of […]
Search Still Matters in Your Content Marketing Efforts
It’s no secret that social is important when it comes to getting your content seen. We’re huge proponents of having a sound social strategy, and thinking about video production for social media at the forefront of everything you do. Meeting your audience where they are with rich media content is just as important as ever. […]
Reddit surpasses 1 billion views a month
When Facebook rolled out its own native video platform back in 2014, plenty of people scoffed at the idea of the social media giant having the ability to challenge YouTube. Now it seems as if every possible social media platform has some of native video player. Twitter, Instagram, LinkedIn have all made the move and […]
Measuring the Effectiveness of Podcasts
In a very meta edition of the 5 Tool Productions video podcast, we dive into the world of podcasting! While we’re usually focused on the video side of creation when it comes to content marketing, audio, and specifically podcasting, is an increasingly important piece of the puzzle. And a recent debate about metrics sparked us […]
The Pivot to (Better) Video
The so called “pivot to video” has been happening for brands for a few years now. And why not? When you hear that Facebook has 8 billion video views per day, it makes you think that you should have a piece of the pie. It’s worked for some, and definitely hasn’t for others. There are […]
Examples of personalized marketing
Personalization from a brand isn’t something new. It is, however, something that many brands absolutely suck at. For that reason, it was once again, a top trend at the Content Marketing Institute’s CM World. Rather explain why you need to personalize your messages, we figured we’d give an example of how it worked. Details in […]
