Snapchat’s Users (and Executives) are Disappearing
Once the darling of marketers and users alike, Snapchat continues to find itself in troubled waters. On Tuesday, Snapchat announced that Chief Strategy Officer Imran Khan would be leaving the company. Executives come and go, but Khan joins a growing list of power players to say goodbye to Snap in the past year. As the […]
20 Years of Google
A few years after you finished asking Jeeves or climbing the Altavista mountain, you (way) more than likely started typing away on the Gateway computer in your family room on a new site with a funny name – Google. While they’ve done a great job commemorating the anniversary with a doodle, you can’t help but […]
750,000 People Paid to see YouTube Stars Fight – This is why you should care
If you aren’t between the ages of 12-22, there’s a good chance you’ve never heard the name Logan Paul before. The 23 year old internet sensation has built up an insane, cult-like, following of over 18 million subscribers on YouTube. He’s no stranger to making headlines, as at the start of the new year he […]
Five Ways to Maximize Your Event Production
Producing an event for your company is a huge task. Booking venues, working with A/V teams, coordinating speakers, ordering food, planning your content, promoting the event – the list goes on and on. If you’re putting forth all of this effort, you should also have an event production plan to ensure that your event lives […]
Creating Branded Content at Scale with Adobe Spark – Create Smarter
Being responsible for a content calendar is a constant uphill climb. Every channel you manage demands more and more content all the time. This requires advanced planning, research, know-how, and lots and lots of time. On top of all of this, branded content has to be really thoughtful in how it’s created and presented. This […]
Dealing with Content Overload
One topic seems to keep coming up again and again for us here at 5 Tool Productions: Content Overload. Everywhere we look, whether it’s in-depth breakdowns of years-long trends from industry experts, updates to the Facebook algorithm, or 2018 trends, this just keeps coming up. At its core, it’s a simple question of supply and […]
What my 2 year old son has taught me about YouTube
If you’re a parent of a toddler, you’ve been there. You’re out to eat and your little one decides, “I’m done.” They want absolutely nothing to do with being buckled in that wooden chair and they are about three seconds away from having a major meltdown. You try calming them down with everything you can […]
4 Tools Every Content Marketer Should Be Using
The demands on the average content marketer are constant. In terms of both quantity and quality, the expectation to produce content across seemingly myriad social platforms can be extremely intimidating. Luckily, there are some great tools that can help lighten the load a bit. Adobe Spark The formats you need to create for as a […]
Lessons Learned from the News Industry
When we talk about content creation and marketing strategies, we often look to our own experiences to help us inform our decisions. For the core members of 5 Tool Productions, at least some of that experience comes from the news industry. While there are plenty of negatives to stay away from in the news industry, […]
Facebook’s new platform could be huge for content marketers
A little less that two months ago, Facebook launched a new platform called Watch. On the surface it looks like a place for users to discover videos, which it is. But dig a little deeper and you’ll see what could be the next big thing in content marketing – “Shows.” While this feature is only […]
