Where in the World Are Your Customers?

 In Social Media Marketing

With what seems like a new social network launching every day, it’s important to take a step back once in a while and take stock of where people are actually spending their time online.

Active Social Media Users (2016)

Active Social Media Users (2016)

The breakdown below outlines five of the major social networks – Facebook, Snapchat, Instagram, Twitter, and LinkedIn – and the active users each of them sees for different time periods.

As you can see, Facebook remains king of the bunch, enjoying an astounding 1.01 billion daily active users.  This certainly makes it a logical place to start – assuming you’ve thought through a way to combat the decline of organic reach for brands on Facebook.

The great thing about producing video content is that one video can be used for dozens of different purposes.  One good video can be re-purposed to be used across all of the networks above – not to mention in your email efforts, on your website, and across the rest of your direct marketing channels.

If you’re ready to start making video content, get in touch with us – we’d love to talk to you!


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