Using Social Media to Build an Illustration Business – Holly Nichols Illustration

 In Power Hitters

Plenty of people approach social media with the express purpose of growing a business.  That wasn’t the exact path for Holly Nichols when she first shared her illustration work with the world on Instagram.

At first, art was a hobby for Holly, not a job.  She’d spend her free time sketching, but she found other ways to make ends meet.  But once she started posting her work online, everything changed and her following grew very quickly. 

Now Holly has more than 730,000 followers on Instagram – many of whom are customers, buying her prints online.  Instagram has also helped Holly grow her business to connect with more corporate clients, and build her business with companies as well as individuals.

Holly’s story is an inspiration to anyone with a side project and dreams of taking it full-time.  We hope you enjoy hearing it as much as we did!

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