The Importance of Brand Cohesion

 In Content Marketing

What does the word “brand” mean to you?  If a logo and color palette are the first things that come to mind, you might be coming at it from the wrong angle.

Your brand is about so much more than just something a graphic designer spun up for you.  It’s about personality, voice, tone, consistency, and what you value and deliver to your customers.  Our recent conversation with Nick Schiffer of NSBuilders got us thinking about how much more a brand is than just a collection of words or a logo.

Some of the issues we cover in this episode:

  • When the visual identity comes into play
  • How your brand ties into your values
  • The role that personality and voice has in your brand
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