Getting buy in from senior leadership

 In Content Marketing, Uncategorized

We get it. Not everyone signs the checks. So how do you talk the person that does, into investing in video? Getting buy in from senior leadership isn’t just hard for us on the sales side. It can also be a royal pain for the marketers and creative teams that down have access to the checkbooks. However, there are a few numbers, examples and tricks you can use to state your case when it comes to investing in video.

In our latest video podcast, Phil and I give you some of those numbers and explain why you need to do your homework when choosing the right production company.

Some of the questions we answer:

  • What are some key metrics that executives need to know?
  • Why would a single video be a waste?
  • Why does video needs to be a part of every marketing plan?
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