What video equipment do you REALLY need? – Video Podcast
We’ve all been sucked into the latest and greatest camera, lens, tripod, light kit, slider, jib, drone, etc. But what video equipment do you really need in order to put out a great piece of content? While it is fun to drool over images of cameras on Instagram, (Seriously, we do it just about every day.) […]
The most important part of your videos
If I was to ask you what the most important part of your video content was, what would you say? The topic? The subject? The lighting? While you can easily make a case for any of those, good audio is the most important part of your video content. That might sound strange coming from a […]
On the Road and Building a Set – Behind the Scenes
Tyler and I have been spending a lot of time thinking about documenting vs. creating when it comes to your video production machine. We’ll actually have a full video podcast on the topic soon. Basically, we’re exploring the value in showing what you as a human do in the day-to-day to drive your business, your […]
The Death of Vine and the Future of Online Video
Back in October, Twitter announced it was shuttering Vine, the 6-second looping video app responsible for some of the internet’s greatest ADD masterpieces. Twitter purchased Vine about four years ago for $30 million, and at first things were going great. It was the shiny new toy in the world of online video, and casual users […]
1 Terabyte is Smaller Than Ever
Anyone who has spent a day in the field shooting 4K video knows that you chew up storage space real quick. The 32GB and 64GB cards that might do just fine for a shoot in 1080 simply don’t cut it when you’re going for a long duration at super-high quality. That’s why the news from […]
Keep your content simple
Any time we have a content planning session, for a client or for our own editorial calendar, we always end up getting carried away. Whether it’s trying to create too much in a short window of time, something that will take hundreds of thousands of dollars to shoot, or an over the top idea, we […]
Should You Be Worried About Facebook Exaggerating Video Viewing Time?
If you’re a marketer, you’re no stranger to Facebook ads. The new reality for businesses on Facebook has become pay-to-play, and the favored medium for many has become video. That’s why the news that Facebook has been overestimating the average amount of time that viewers watch video ads is so disconcerting for so many people. […]
Making (Video) Lemonade
Coordinating a video shoot is an unpredictable endeavor. There’s so many variables to think about every time you set up a session; securing a visually appealing setting, coordinating schedules of your guests, setting up lighting, accounting for ambient noise, configuring camera angles, making sure you have appropriate storage – the list goes on. Perhaps the most […]
